11 Campaign Automation Lead Permanent Role
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Posted on:
9 hours ago
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1 Vacancy
Job Summary
1:1 Campaign Automation Lead - Permanent Role
Job No: 678440
Sydney - Inner Suburbs & CBD Brisbane - Inner Suburbs & CBD Melbourne - Inner Suburbs & CBD Various
Permanent Full Time
Insurance Marketing & Communications
Pay Band 5
1:1 Campaign Automation Lead
- Permanent Role
- Locations: Sydney Melbourne or Brisbane
Are you passionate about leveraging marketing automation to create meaningful customer experiences Do you thrive in a fastpaced environment where innovation connected journeys and optimisation are key Were looking for a 1:1 Campaign Automation Lead to join our Brand & CX team.
In this role youll lead and uplift the capability of our 1:1 campaign automation functionbuilding optimising and executing automated event- and trigger-based customer marketing programs that drive retention enhance customer lifetime value and strengthen our digital marketing ecosystem.
About the Role
As the 1:1 Campaign Automation Lead you will:
- Lead the build optimisation and execution of automated customer journeys across eDM SMS and Push channels.
- Provide technical expertise guidance and education to 1:1 campaign automation specialists.
- Collaborate closely with the 1:1 Lifecycle team to design automate and evolve lifecycle-based personalised communication programs.
- Work with our Digital & Customer Marketing teams to enhance connected journeys and deepen data maturity.
- Support Brand Marketing teams to deliver effective 1:1 customer marketing initiatives.
- Drive measurable improvements in retention customer lifetime value and overall campaign performance.
- Identify and integrate new data sources execute test-and-learn initiatives and champion continuous optimisation.
- Contribute to strategic roadmap development including platform migration activities and new capability development.
What Youll Bring
- Tertiary degree in IT Business or Marketing (mandatory).
- Certifications in Salesforce Marketing Cloud Oracle Responsys or Adobe Campaign (desirable).
- 6 years experience in direct or customer marketing either client or agency side.
- Proven capability in delivering 1:1 automated marketing campaigns (eDM SMS Push).
Technical & Specialist Skills:
- Hands-on expertise with marketing automation platforms (Adobe Salesforce Oracle).
- Strong HTML skills and familiarity with modular email templates.
- Experience with JavaScript or personalisation languages (e.g. AMPscript RPL).
- SQL proficiency for segmentation optimisation and data manipulation.
- Proven experience designing and deploying event- and trigger-based automated journeys.
- Strong understanding of analytics data and marketing automation technologies.
- Ability to collaborate effectively and communicate technical concepts in a clear engaging way.
- Excellent planning attention to detail problem solving and QA skills.
- Experience leading or coaching teams or squads to deliver customer-first outcomes.
- Ability to integrate analytics insights into campaign optimisation and lifecycle strategy.
Why Join Us
- Make a real impact on customer engagement and retention through innovative data-powered marketing.
- Collaborate with a supportive high-performing team passionate about digital transformation.
- Enjoy flexible working options across Sydney Melbourne or Brisbane.
- Be part of an organisation championing inclusion wellbeing and continuous improvement.
What we can offer you:
- Discounts and offers on a range of insurance products
- A range of flexible working and leave options including 20 weeks paid parental leave 4 weeks secondary carer parental leave and unlimited paid emergency response leave.
- Invest in your brighter future with ongoing study support and career development programs.
- Give back to our communities with payroll giving donation matching and paid volunteer leave.
- Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.
Employee benefits Suncorp Group
At Suncorp we believe we are our best when our workforce is as diverse talented and passionate as the communities in which we live and operate and where our people feel included valued and connected. We are passionate about inspiring our people by creating a diverse accessible and inclusive culture offering flexible work career development and internal mobility and building connected relationships amongst our team members and with our customers.
Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time
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Key Skills
- Continuous Integration
- APIs
- Automotive software
- Test Cases
- Electrical Engineering
- Junit
- Distributed Control Systems
- Testng
- Java
- Test Automation
- Programmable Logic Controllers
- Selenium
