Performance & Lifecycle Marketing Manager (GHL Expert) Virtual Assistant

This is a remote position.

Virtual Rockstar is hiring a full-time Performance & Lifecycle Marketing Manager on behalf of our client a fast-moving high-growth organization. This is a highly execution-focused role for a self-starting marketing specialist who can fully own the companys communication and lifecycle marketing engine.

This is not a task-based role. The ideal candidate is a buildersomeone who moves quickly takes initiative and is deeply accountable to results. You will be responsible for designing deploying and optimizing automated email and SMS campaigns that turn contacts into booked appointments with GoHighLevel (GHL) as your primary platform.

You will own the day-to-day messaging and lifecycle systems that power the companys sales organization. While youll have access to internal design resources you are responsible for the strategy execution testing and optimization of campaigns.

Success in this role is measured primarily by appointment generation and system performancenot activity alone.

Responsibilities

Sales Force Communication

• Manage the daily heartbeat of company communication.
  

• Design and deploy email and SMS messaging that keeps the sales force informed engaged and performing.
  

• Ensure internal communication is timely clear and action-oriented.
  

Product & Service Adoption

• Create and execute internal marketing campaigns that drive agents to subscribe to and actively use the companys software systems and services.
  

• Build messaging that increases adoption engagement and utilization across the sales force.
  

Lead Generation & Appointment Growth (Primary Metric)

• Master GoHighLevel to help agents upload their contacts and activate automated marketing sequences.
  

• Build test and optimize lifecycle campaigns that market to those contacts and drive booked appointments.
  

• Measure success by appointment opportunities generated for agents.
  

Daily Accountability & Work Pace

The Bookend Workflow

• Participate in a daily start-of-day sync to align on deliverables.
  

• Provide an end-of-day progress report detailing completed work and performance metrics.
  

High-Output Environment

• Execute multiple campaigns per day.
  

• Move fast test often and refine campaigns using real-time performance data.
  

Autonomous but Accountable

• Work independently without constant supervision.
  

• Maintain a strong obsession with daily milestones metrics and reporting.
  

Requirements

Technical Requirements

• GoHighLevel (GHL) Mastery
  

• Advanced experience with workflows CRM management snapshots and trigger links (mandatory).
  

• Direct Response Copywriting
  

• Ability to write concise high-converting email and SMS copy that drives immediate action.
  

• Lifecycle Automation Expertise
  

• Proven experience building complex nurture sequences and trigger-based customer journeys.
  

• Performance Tracking & Optimization
  

• Strong ability to analyze open rates click rates and conversion-to-appointment metrics and pivot strategy quickly.
  

• AI Proficiency
  

• Expert use of AI tools (e.g. ChatGPT Claude) to accelerate content creation and campaign optimization.
  

Commitment & Exclusivity

• 100% Dedicated Role
  

• This is a full-time exclusive position. Moonlighting freelancing or managing other clients is not permitted.
  

• U.S. Business Hours Required
  

• Must be fully available during U.S. business hours (Mountain Time preferred; PacificEastern acceptable).
  

• Communication
  

• Exceptional written and verbal English communication skills required for daily syncs and internal coordination.
  

Qualifications

• 3 years of experience in Performance Marketing Lifecycle Marketing or Growth Automation.
  

• Deep hands-on experience in the GoHighLevel ecosystem.
  

• Demonstrated success generating leads or booked appointments through automated campaigns.
  

• Experience collaborating with designers to produce high-quality marketing assets.
  

• Strong problem-solving mindsetyou dont wait for instructions; you figure it out and execute.
  

Benefits

• Competitive salary commensurate with experience.
  

• Opportunities for professional development and growth.
  

• Work in a dynamic and supportive team environment.
  

• Make a meaningful impact by helping to build and strengthen families across the globe.