FSI Banking Transformational Advisor

The Opportunity

Adobe is at the forefront of digital innovation raising the bar with powerful solutions for the creative and marketing ecosystem like Creative Cloud Experience Cloud Firefly and Express.

TheBankingindustryis undergoing a major transformation driven by margin pressures regulatory complexity(e.g.KYC)rising cost to serveand evolving customer expectationsacross retail commercial and wealth segments. Banks are striving to deliver hyper-personalized omnichannel experiences toretainand grow their customer base while modernizing legacy systems. This requires investment in digital enablement across retail commercial and wealth segments as well as empowering marketing technology and sales teams to harness data and AI effectively. Adobe plays a critical role in guiding banks toward innovative solutions that accelerate this transformation.

We are seeking a Director-FSIBankingTransformational Advisor as part of our Digital Strategy Group to advance Adobes vision and thought leadership in this strategicsub-verticaland evangelize it through customeradvisory and marketing channels. This leader will work closely with high-value enterpriseBankingcustomers Adobes Field Organization and our own Marketing teams toprovideexpert how-to guidance on topics likephasing amarketing-techmodernization strategy forcustomermarketerandemployee experiences. The role should draw on prior experience withtransformation stewardship influencing budgetary allocations towardspartnerships and Martech modernization. Success will be measured by revenue growthinthe Bankingsub-vertical as well as customer success storiesand executive testimonialswe can sharetothe market.

Whatyoulldo

• Provideexpert guidance to clients (from C-level topractitioners) on how to plan and executeend-end digitaltransformation with a focusonthe Bankingsub-vertical.

• Develop original thought leadership content on how banks should transform customer banking journeys digitally or modernize legacy systems drawing from experience research and clientengagement. RepresentAdobe as an inspiringBankingthought leader and speakeratconferences(e.g. Money20/20ABA)and contribute to publications like American Banker.

• Refine Adobes internalbankingplaybooks using hands-on operator experience ensuring solutions address critical pain points(e.g. branch experience modernization digital onboarding cross-selloptimization).

• Guide clients through a phased digital transformation roadmap prioritizing foundational enablement and quick wins beforeadvancingcomplex transformations.

• Translate key product features and functionality of Adobe Experience Cloud and Content SupplyChaininto actionable solutions that address banking pain points across customer journeys and operations.

• Assess and enhance client organizational readiness through best practices and operating model playbooks for cross-functional teams upskilling staff and change management frameworks for successful transformation.

Whatyoullneed to succeed

• 10years experienceindigital marketingroleswithinBanking(preferable)as an operator and/or strategic advisorusingmoderntechnology stackslike Adobe Experience Cloudand/orSalesforce Marketing Cloudandfamiliarity withcore banking platforms (e.g.Technisys)

• Track recordleading Martech teams that have hands-on experience implementing Adobe Experience Platform Solutions (Real-Time CDP Adobe Journey Optimizer or Customer Journey Analytics)

• Experience leading oradvisinglarge-scale content supply chain transformations at major banksshifting from agency-dependent fragmented content creation to scalable AI-accelerated content ops model with measurable improvements in velocity cost efficiency personalization readiness and regulatory governance.

• Experience advising C-suite leaders&partneringwith CFO/COO Officeonaligning andreallocating marketing & sales/fieldbudgetstowards high impact digital capabilities.

• Familiarity with AI-driven trendsand use cases inBankingacross workflowsincluding digitalcustomer onboardingdigital servicing performance marketing and data-driven personalization.

• Experienceofleading transformations with strong results in areas likecustomer acquisition&engagementomni-channel enablement loan origination anddigital self-servicing

• Urgencyto put pen to paper to definenew ideasvalidatethem in the market and communicate them through compelling thought leadership operating models and case studies.

• Extreme passion for solving customer problems at all stages of theirlifecyclefrom pre-sales to adoption and value realization.

• Track recordofanticipatingdisruptive market trends and rallying direct reports cross-functional leaders & collaborators to take bold action.

• Established reputation for sharing insights through published content and public speaking.

• Flexibility to travel for customers as needed (30% of time).

• Location:New YorkSan Franciscoor San Jose offices.