Content Consultant Digital Marketing

Cat Digital is the digital and technology arm of Caterpillar Inc.leveragingthe latest technologies to build industry leading digital solutions for our customers and over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

Role Summary

We areseekingacollaborative and strategic Digital Marketing Content Consultanttoserve as a trusted advisor to business units and marketing teams across the enterprise. This rolefocuses on translating enterprise content strategy into practical actionable guidance that helps teams deliver high-quality effective digital content across a variety of digital channels.

As a Content Consultant you will partner closely with marketers content authors and channel teams to ensure content aligns to brand standards customer needs and digital best practiceswhileremainingflexible to local businessobjectives. You will act as the connective tissue between centralized content strategy and decentralized execution.

What You Will Do:

• Serve as the primary content strategy advisor for assigned business units or marketing teams.

• Lead discoverymeetingsand consult with business unitsorassigned teamsto understand their needs challenges and opportunities.

• Provide business unitswithclear actionable andtailored recommendations on content planning messaging alignment and channel-specific execution that are aligned to enterprise standards.

• Reviewplanned orexisting contentand provide feedback oninformation architectureclarity consistency accessibilitycontent reuseand SEO/GEObest practices.

• Collaborate withSEO UX analytics andmartechpartners to support integrated content delivery.

• Support content optimization efforts based on performance insights and user behavior.

• Support the rollout of content frameworks tools and standards to the enterprise.

• Help socialize new tools frameworks and ways of working across the organization.

• Help create training documentationandenablementresources to drive standards and best practice adoption with business units content authors and marketers across the organization.

• Lead training and enablement sessions withassignedbusiness units marketing teams and content authors to driveadoption and consistency.

• Partner with the Content Strategiststo inform strategy and process improvements.

• Report back challenges needs and opportunities to the central content strategy team.

What You Will Have:

Customer Focus:Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability toleveragethat information in creating customized customer solutions.
Creativity:Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.
Effective Communications:Understanding of effective communication conceptstoolsand techniques; ability to effectivelytransmit receive and accurately interpret ideas information and needs through the application ofappropriate communicationbehaviors.
Relationship Management:Knowledge of relationship management techniques; ability toestablishand maintain healthy working relationships with clients vendors and peers.
Technical Excellence:Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Strategic Thinking:Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness toidentifyandmaintainfocus on key success factors for the organization.
Vendor/Supplier Management:Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g.vendors service providers contractorsconsultantsand suppliers).
Digital Marketing:Knowledge of processes techniques and platforms of digital marketing; ability to implement or manage digital marketing programs.

Considerations For Top Candidates:

• Bachelors degree in Marketing Business Digital ora relatedfield.

• Provenexperience indigital content content strategydigital marketingcreative or digitalaccount managementor related roles.

• Working knowledge ofbest practices forcontent lifecycle management customer experience (CX) user experience (UX)and omnichannel content creation processes.

• Strong understanding of digital channelscustomer journeys content performance metrics and personalized content experiences.

• Progressively complex marketing and digital experience including digital content planning content management user journeys SEO/GEO and analytics.

• Excellent communication facilitation and relationship-building skills.

• Excellent written verbal and presentation skills.

• Experience consulting with stakeholders and influencing without direct authority.

• Ability to balance strategic thinking with hands-on guidance.

• Experience working in a matrixed or enterprise organization.

• Experience supporting multiple stakeholders or major initiatives simultaneously.

• Experience withCMS platformAdobe Experience Manager (AEM)CCMSplatforms and modular contentstrategyisa plus.

• Strong understanding of marketing automation tools Salesforce Marketing Cloud is a plus.

What You Will Get:

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies.Wevecreated an inclusive environment for you to explore your passions make animpactand do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gasturbinesand diesel-electric locomotives. Fornearly 100yearswevebeen helping customers build a better more sustainable world and are committedto andcontributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose ofestablishingthe specific salary grade. It is not designed tocontainor be interpreted as an exhaustive summary of all responsibilitiesdutiesand effortrequired ofemployees assigned to this job. At the discretion of management this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of essential job functions as that term is defined by the Americans with Disabilities Act.