Senior UA Manager Racing

Level Up Your Career with Zynga!

At Zynga we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive our games have been downloaded over 6 billion timesconnecting players in 175 countries through fun strategy and a little friendly competition.

From thrilling casino spins to epic strategy battles mind-bending puzzles and social word challenges our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille Words With Friends Zynga Poker Game of Thrones Slots Casino Wizard of Oz Slots Hit it Rich! Slots Wonka Slots Top Eleven Toon Blast Empires & Puzzles Merge Dragons! CSR Racing Harry Potter: Puzzles & Spells Match Factory and Color Block Jamplus many more!

Founded in 2007 and headquartered in California our teams span North America Europe and Asia working together to craft unforgettable gaming experiences. Whether youre spinning strategizing matching or competing Zynga is where fun meets innovationand where you can take your career to the next level.

Join us and be part of the play!

Position Overview:

At NaturalMotion we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. Our commitment to excellence has earned us recognition as one of the UKs Best Places to Work in games for eight consecutive years by and were proud to be part of the Zynga and Take-Two Interactive family.

The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer who will acquire users for Zyngas growing mobile portfolio. This individual will focus on leveraging Paid Social Channels Ad Networks and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies and work closely with engineering and machine learning engineers to further improve our internal tools. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have succeeded in launching games in different markets.

We embrace a hybrid work environment. Within this role you will work 3 days per week in our London office and the remaining days at home.

What Youll Do:

• Plan create and manage new user acquisition and retargeting campaigns on paid social (Facebook Google Snapchat TikTok) and ad network platforms (i.e. Unity Applovin Vungle)
• Lead the optimization efforts across creative geo platform and channel to maximize returns and scale products and deliver performance at scale
• Develop relationships with advertising partners and networks to test new traffic sources
• Conduct industry research and present actionable findings
• Partner with the ASO (App Store Optimization) and CRM teams to ensure cohesive user growth and retention strategies
• Partner with creative and design teams to conceptualize and test ad creatives including videos playables and static assets
• Leverage data insights to guide creative direction and identify top-performing concepts

What You Bring:

• Experience in media buying for mobile games
• Strong problem solving and critical-thinking skills and experience working in metrics based environment
• Experience in using advanced and privacy-safe mobile measurement approaches
• Experience and a desire to do both strategic planning and day-to-day execution and optimization
• Outstanding communication and client skills both written and spoken to work effectively with all stakeholders
• Ability to manage multiple projects simultaneously within tight deadlines

Bonus Points:

• Experience scaling games to top 100 grossing

What We Offer You:

• Competitive salary and discretionary annual bonus scheme
• 26 days holiday plus bank holidays & 2 paid personal days
• 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
• Pension plan with a double matching employer contribution
• Private medical & dental insurance and healthcare cash plan
• Life insurance personal accident insurance and income protection
• Mental health and neurodiversity support programs
• Company Employee Stock Purchase Plan (eligibility criteria applies)
• Fitness reimbursement plan worth 600 per annum
• Flexible working hours
• Weekly happy hours seasonal parties and monthly social events
• Annual rail season ticket advance and cycle to work scheme

#LI-Hybrid

We are proud to be an equal opportunity employer which means we are committed to creating and celebrating diverse thoughts cultures and backgrounds throughout our organization. Employment with us is based on substantive ability objective qualifications and work ethic not an individuals race creed color religion sex or gender gender identity or expression sexual orientation national origin or ancestry alienage or citizenship status physical or mental disability pregnancy age genetic information veteran status marital status status as a victim of domestic violence or sex offenses reproductive health decision or any other characteristics protected by applicable law.

As an equal opportunity employer we are committed to providing the necessary support and accommodation to qualified individuals with disabilities health conditions or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram WhatsApp or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack and you should not engage. Zyngas in-house recruitment team will only contact individuals through their official Company email addresses (i.e. via a email domain).