Principal Product Manager
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Job Location:
Monthly Salary:
Posted on:
12 days ago
Vacancies:
1 Vacancy
Job Summary
Fam is Indias first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new financially aware generation and drive 250 million young users in India to kickstart their financial journey super early in their life.
Were reimagining how the next generation experiences fintechgoing beyond payments to build a lifestyle brand that blends money identity and everyday experiences into one seamless intuitive journey.
Founded in 2019 by IIT Roorkee alumni Fam is backed by some of the most respected investors around the world like Elevation Capital Y-Combinator Peak XV (Sequoia Capital) India Venture Highway Global Founders Capital and the likes of Kunal Shah Amrish Rao as angel investors.
As a Principal Product Manager - you will own and drive the core growth engine of the product - you will own the charter of making the product habit-forming sticky and deeply engaging for users.
This is a high-impact role where you will combine data user psychology and product thinking to build scalable growth systems. Youll be responsible for designing experiences habit-forming loops and high-performing funnels that drive meaningful user behaviour and long-term retention.
If you enjoy solving complex problems thinking in terms of systems and loops (not just features) and building products that users keep coming back to this role will give you both ownership and scale.
On the Job -
- Own end-to-end growth charter on FamApp: acquisition onboarding KYC activation and early retention.
- Define acquisition strategy from a product lens: Build scalable growth loops across organic and paid channels.
- Design onboarding journeys: Segment users and personalize onboarding flows to maximize activation.
- Improve engagement & retention: Use behavioral insights and data to build habit-forming user journeys.
- Collaborate cross-functionally: Work closely with Marketing Brand Design Engineering and Data teams.
- Optimize growth efficiency: Partner with data teams to improve CAC efficiency and maximize LTV.
- Run experiments: Continuously test and iterate on growth hypotheses through A/B testing and cohort analysis.
- Drive product thinking: Balance growth with user experience to avoid spammy or short-term tactics.
- Full stack builder mindset - familiarity with AI tools can ship small feature to production. Prototyping using AI tools and collaborates by show and tell.
Must-haves (Min. qualifications)
- 810 years of Product Management experience inB2C / consumer products.
- Strong experience in solving problems around growth engagement and retention especially in high-frequency user products.
- Proven track record of owning and improvingend-to-end growth funnels (acquisition onboarding activation retention)
- Experience buildinggamification-led experiences (rewards streaks challenges referrals incentives etc.)
- Strong understanding of user behavior psychology and habit-forming loops -Experience working on CAC LTV optimization and driving measurable business outcomes.
- Strong understanding of performance marketing product-led growth (PLG) -Experience building and scaling organic growth loops (referrals virality network effects)
- Partnered closely with Marketing Design Engineering and Analytics teams while owning product outcomes.
- Experience mentoring and guidingPMs or cross-functional pods.
- Strong analytical skills comfortable with funnel analysis cohort analysis and experimentation (A/B testing)
Good to haves
- Experience inFinTech / Payments / Banking products.
- Background ingaming gamification or high-engagement consumer platforms (fantasy sports social apps content platforms etc.)
- Strong exposure tobehavioural design frameworks and habit-forming product principles.
- Experience working on 01 products or scaling products from early to growth stage.
- Familiarity withAI tools and workflows for rapid prototyping experimentation and shipping small features. Understanding of data infrastructure and experimentation platforms (Mixpanel Amplitude GA etc.)
- Prior experience in mentoring PMs or leading small product pods.
- Strong product intuition with exposure to global consumer products and best-in-class engagement patterns.
PS - Were looking for someone with an AI-native mindset who actively leverages AI in their day-to-day work as we encourage and embed it across every level at Fam.
Required Experience:
Staff IC
Key Skills
About Company
FamX Spending Account for everyone · Get a customised card & UPI ID · Keep your bank statements clean · Track & keep expenses in check · Open for ages 11+
