Head of Marketing

Were not hiring people to fill a seat or add to ourheadcount. Were hiring people to craft our culture ethos and success. This isa big deal for us and we know its a big deal for you: a new role defines howyou spend your days who you spend them with and what your future lookslike.

Together well shape each others entire deserves thoughtfulness empathy and respect. Its why this jobdescription is deliberately detailed. We want you to know exactly what yourestepping into. The challenges the opportunities the quirks of the role andthe kind of impact youll have.

Us

Crafted is a series of life-friendly hotels and clubswhere guests can be themselves and fill up on the good stuff: nature foodwellbeing craft people and play. Crafted at Powdermills in East Sussex openedin November 2025 as our first hotel with several more planned in the comingyears. More specifics will follow as planning and pieces fall into place. Sofor now heres the sentiment behind Crafted

Its easy to get overwhelmed by life. To switch toautopilot and go through the motions. Were busy but not on the things we lovedoing we spend more time on our phone and we misplace our bounce andspark.

In short Dr Evils stolen our mojo.

We all need a tune up now and again. To escape tosomewhere that makes us feel totally at ease. Not so we can step away fromlife but so we can come back to it. This is where Crafted comes in.

Our aim is to create a network of connected destinationsthat people come back to again and again because its where they feel goodabout life. Somewhere to work on life come together and connect locally.

You

Crafteds culture will be inclusive and agile but withambitious goals and a start-up mentality. We need to execute brilliantly fromday one and every team member will contribute wherever they are able.

As Head of Marketing you will be a highly organisedcreative individual who will lead all marketing activities across digitalprint social and partnerships. This role involves building a direct audiencemanaging external agencies and driving growth through innovative campaignsevents and collaborations. Youll also oversee brand execution across alltouchpoints enhance the guest experience and ensure alignment with businessobjectives.

This is a hands-on role with the opportunity to growalongside the company as we expand our portfolio offering significant scope toshape Crafteds marketing future.

That said as Head of Marketing yourprimary responsibilities will be to:

Manage and develop the consumerbrand ensuring consistent messaging across all marketing channels includingdigital print socials partnerships.

Create and implement an annualmarketing plan and budget for the first hotel (Powdermills) as well as supportwith launch plans for future assets.

Manage all brand marketingcollateral ensuring consistency and quality across assets including guestroom materials channel-specific support for the revenue team and employmentbranding for local hiring initiatives.

Execute the tried and testedmarketing channels to ensure distribution is far and wide to start with butalso invest in building a direct-to-consumer CRM and strategy to mitigate OTAfees and costs for the longer and own our own audience.

Plan and execute quarterlymarketing programming and event strategies for the hotel while overseeingcultural activities such as music events wellness and talks in collaborationwith the team.

Manage PR and digital agenciesreviewing and optimising strategies as needed.

Manage creative acquisitioncampaigns optimise based on data oversee third-party agencies and createtargeted CRM communication plans newsletters and audience-specific strategiesfor B2B locals members leisure guests and wellness.

Explore new and creative growthstrategies including identifying new channels formats campaigns and partnerswith aligned audiences and values.

Contribute to the continuousreview and enhancement of the guest journey and ensure our technology systemsare optimised to learn and convert enquiries to maximise table reservationsroom bookings and meeting and events bookings.

Website management.

Drive investment and activationswith food and drink suppliers and affiliate brands while collaborating withthe founder to establish partnerships with aligned brands and audiences andexecute joint marketing initiatives.

Drive partnerships with alignedbrands and affiliates to support marketing efforts and activations.

Lead and manage a smallmarketing team providing strategic direction while staying hands-on inexecution.

Manage and support contentcreation for all marketing channels and social media.

Leverage guest data and stayupdated on marketing and industry trends to drive informed decisions andmaintain a competitive edge.

Manage brand execution across alltouchpoints (The Restaurant Cocktail bar Pub Wellness Hotel Socials)

Actively champion and promotethe brands diversity equity and inclusion strategy.

Complete other tasks as necessary and reasonablyrequired in line with business needs.

Were looking for someone with:

Minimum 5 years marketing experience in a relevanthospitality sector in essential.

Ability to prioritise and handle multipleprojects at once.

A great collaborator with stakeholdermanagement with the wider team.

Effective communicator and confident topresent.

Have a strong understanding of SEO & PPCand how to build an engaged consumer audience through a mixture of organic anduser generated content supplemented with executing paid ads on social media andinfluential channels.

Agency management experience withdemonstrable results (likely to be PR and digital).

People management experience as well asfamiliar with internal reporting to stakeholders.

Commercial numerate and analytical. Highattention to detail.

Capability to convert insights into action.

An interest and knowledge in food and drinktrends helpful but not essential.

Previous experience with hospitalitytechnology platforms such as Muse Revinate and other relevant programs wouldbe helpful but also experience from other direct to consumer systems and CRMwould be welcome.

Within reasonable travelling distance toPowdermills or wiling to relocate

Together

We hire people with personality who have a desire tocontinuously learn. Each person should bring themselves to work to shape ourculture and keep us real interesting and original.

To create a comfortable environment for all guest andstaff we prioritise teamwork over titles: no ones too important to lend ahand or to new to have a good opinion. We need low egos but high expectations:people who are humble enough to jump in and serious about making an impact.

Three values well expect you to live by:

1. Enjoy it: its still work but if youre having fun then so are our guests. Its ok if youre humming behind the bar or moving with the music.
2. Own it: whoever you are and whatever your role someones enjoyment is in your hands. Always keep an eye out.
3. Improve it: ask for feedback (and dont be scared of what follows) and be curious. Well give you plenty of chances to learn and develop.

Note: positive Environmental Social andGovernance (ESG) principles are integrated across these three values.

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