Senior Marketing Strategist

The Senior Marketing Strategist provides centralized leadership for marketing strategy prioritization and digital presence across Cape Abilities. This role ensures that marketing efforts are intentional coordinated and aligned with fundraising priorities social enterprise sales cycles and agency-wide goals.

This is a strategy forward role designed to reduce reactive marketing demands establish clear ownership of marketing decisions and create a scalable foundation for future growth. This role reports to the Vice President of Development with a dotted line relationship to the Vice President of Business Operations. The dotted-line relationship includes functional leadership over Farm and Thrift marketing priorities timelines and approvals; overall supervision of the SMS and performance management remain with the Vice President of Development.

The Senior Marketing Strategist owns how and when marketing happens across the organization while revenue ownership remains with Development and Business Operations.

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Core Responsibilities

Marketing Strategy & Prioritization

Develop and maintain an annual marketing roadmap aligned with:

o Fundraising goals and donor engagement priorities

o Social enterprise sales cycles (Farm & Thrift)

o Key organizational milestones and campaigns

Identify seasonal opportunities for coordinated multi-channel campaigns

Establish clear prioritization frameworks to guide marketing decisions

Set guardrails between donor communications and retail/customer marketing

Brand & Messaging Direction

Serve as steward of Cape Abilities brand voice tone and messaging framework

Create a practical internal brand guide to support consistency

Ensure messaging reflects mission values and audience needs across channels

Social Media Strategy & Oversight

Responsible for creation and execution of social media content

Define marketing strategy to include potential department growth

Own social media strategy standards and cadence across the organization

Ensure social enterprise promotions are proactive planned and mission-connected

Balance visibility engagement and donor sensitivity across platforms

Storytelling Direction

Identify and prioritize stories that elevate the impact of Cape Abilities programs people and social enterprises and strategize and execute on message delivery

Provide strategic direction for storytelling efforts including:

o Video concepts

o Photography themes

o Written profiles and narratives

Collaborate with potential vendors and internal staff on production and delivery

Cross-Department Coordination

Serve as the central point of coordination for marketing priorities across:

o Development

o Business Operations

o Marketing & Communications

Manage a shared editorial and promotional calendar

Reduce last-minute and conflicting marketing requests through clear planning and communication

Development & Social Enterprise Collaboration

Partner with Development leadership to align marketing strategy with donor engagement goals

Partner with Business Operations leadership to support social enterprise visibility and promotion

Ensure marketing efforts support revenue growth

Qualifications

Bachelors degree in marketing communications or related field

610 years of experience in marketing strategy communications or digital marketing

Proven experience developing and implementing multi-channel marketing strategies

Strong understanding of social media strategy and digital engagement

Experience working cross-functionally in complex organizations

Ability to balance strategic thinking with hands-on execution

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