Freelance Senior Product Marketing Manager

Company Intro

AtToloka AIwe create data that powers leading GenAI models and innovations. We work with frontier labs big tech renowned AI startups enterprises and non-profit research organizations worldwide. We use a combination of Experts Crowd Tech Platform to teach AI models to reason and evaluate their efficacy and safety. We have experts in more than 50 different domainsfrom doctors and lawyers to physicists and engineersand boast one of the most diverse global crowdsrepresenting over100 countries and speaking 40 languages. We are a well-funded startup with an enviable portfolio of clients includingAnthropicAmazonMicrosoftpoolsideRecraft andShopify.

Recently we secured strategic investment led byBezos Expeditionswith participation fromMikhail Parakhin CTO of Shopifyand board advisor to leading GenAI companies who now serves as our Chairman of the Board. Our remote-first team is globally distributed around the world:USAUKthe NetherlandsCzech RepublicSerbia and more. We are headquartered in Amsterdam.

Role overview

Toloka is launching a selfservice SaaS platform that gives B2B customers on-demand access to data contractors without requiring involvement from Toloka staff. The Senior Product Marketing Specialist will own positioning gotomarket and lifecycle growth across Enterprise-aware motion and selfserve funnels.

What youll do

• Build and execute the GTM strategy for the selfservice platform: segmentation ICPs messaging packaging pricing inputs launch plans and channel mix across events social content and partnerships.
• Drive lifecycle growth: activation retention expansion and reactivation with experiment roadmaps across onboarding inproduct education email and inapp comms.
• Own SGM levers: pipeline contribution and revenue impact from product marketing via campaigns positioning sales enablement and ABM/lightweight enterprise motions where relevant.
• Lead competitive and market intelligence (benchmarks vs. leading B2B SaaS like Notion/Miro/annotation tools) and translate insights into clear differentiators and battlecards.
• Partner with Product Sales and Growth to define the customer journey endtoend improve conversion across the selfserve funnel and influence the roadmap with market signals.
• Orchestrate event-led marketing (talks workshops sponsorships field/community events) and social strategy to generate demand and accelerate revenue.
• Produce compelling assets: narratives web copy demos playbooks case studies solution briefs ROI messaging and objection handling.
• Establish measurement: set KPIs build dashboards and run structured experiments; report on activation retention reactivation CAC/LTV conversion rates and influenced/attributed pipeline.

What youve done

• 47 years in B2B SaaS product marketing with hands-on ownership of GTM and lifecycle growth for self-serve or hybrid (selfserve enterprise) products.
• Proven impact on SGM metrics and user retention/reactivation through lifecycle programs and product-led growth tactics.
• Experience marketing to users of workspace/collaboration or data/annotation tools; familiarity with buyer/user motions typical of products like Notion Miro and annotation platforms.
• Strong channel execution across events and social plus collaboration with demand gen and sales for lead progression and enablement.
• Data-driven decision making; comfort with analytics and experimentation; excellent storytelling and stakeholder leadership.
• Fluent English; comfortable operating across Europe and the Americas time zones.

What we can offer:

• Youll have the opportunity to work on highly innovative projects at the leading edge of AI development and work with a genuinely dedicated and dynamic team of experts.
• Youll also be working on projects with customers that are AI industry leaders and household names.
• Youre welcome to work remotely or in a hybrid way. You will also have some opportunity to create your work schedule with your manager.
• Were currently seeking people who are interested to join us on afreelancefull-time basis.

Important Notice Scam Alert Regarding Fake Job Postings

It has come to our attention that an individual or group is fraudulently impersonating Toloka to post fake jobs and solicit personal information from be aware:

• Official Communication:Our recruiting team willonlycontact you from an official email address. We will NEVER use Gmail Yahoo Tolokainc or other personal or seemingly business email accounts.
• Our Process:We willneverask for your bank account details credit card number or any fees as part of the application or interview process.
• Official Listings:All legitimate job openings are posted on our official careers page: to do:If you see a suspicious job posting or have been contacted by someone you suspect is a scammer please do not provide any personal information. Instead report the incident to us directly atand report the profile/post to are taking this matter very seriously and are working with the appropriate parties to resolve it.
  
  Thank you for your vigilance!