Newsroom Editor

At the heart of everything we do is our vision to change lives every day and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK part of the Allwyn Entertainment Group a multi-national lottery operator with a market-leading presence acrossthe USA (Michigan and Illinois) andEurope includingCzech Republic Austria GreeceCyprusand Italy.

While the main contribution of The National Lottery to society is through the funds togood causes at Allwynwe put our purpose and values at the heart of everything we us as we embark on a once-in-a-lifetime largescale transformation journey by creating a National Lottery that delivers more money togood causes.

Welltalk a bit more about us further down the page but for now letstalk about the role and whowerelooking for

If you need anyassistanceor adjustments to this job description or in the application process please contact a member of the talent team atandwellbe happy to help.

Are you a former journalist or experienced inhouse or agency media lead passionate about driving news for brands that deliver good Do you have an appetite for getting ahead of news and great storytelling Are you ready to be the external eyes and ears for our team and work in partnership with various stakeholders to promote and protect our brands If yes then we have an exciting opportunity for a Newsroom Editor to join the Allwyn UK Communications team.

About the Allwyn UK Communications Team

The Allwyn UK Communications teams mission is two-fold to promote and protect the reputation of Allwyn UK as the custodian of The National Lottery and to create excitement and a positive landscape for The National Lottery to flourish.

We champion (through our people purpose and products) The National Lotterys impact on the UK more broadly and its ability to change lives every day. Whether were driving great news stories delivering high-impact campaigns or getting ahead of issues and risks were a passionate proactive and high-performing team thats always on.

To join our team we need more than simply impeccable skills were looking for communications experts that match our values creativity and mindset: a strong belief in the power of data to make better informed decisions; great content creators and storytellers who put an audience-first view at the heart of everything we do; and a creative and agile approach to impactful integrated communications.

A bit about the role

Reporting to the Head of Corporate Communications the Newsroom Editor will oversee our always-on news operations. With a primary focus on identifying and harnessing both external news and internal business moments that support the reputation and transformation of The National Lottery you will lead a media relations team to make The National Lottery relevant and exciting for modern Britain through compelling storytelling across all platforms.

Partnering with colleagues across the Communications function you will source and identify the stories that help us to reimagine how The National Lottery shows up in contemporary culture as well as identifying the primary channels to maximise impact. Youll also help protect our brands by being the eyes and ears on who is talking about Allwyn UK and The National Lottery externally what news is trending and being quick to respond where we should have a clear voice.

Whatyoullbe doing

As the Newsroom Editor you will:

• Manage a small team of media relations specialists to proactively and reactively promote and protect the Allwyn UK and The National Lottery brands; helping to make Allwyn UK and The National Lottery relevant and a prominent positive voice in key cultural conversations

• Be the eyes and ears on who is talking about Allwyn UK and The National Lottery externally what they are saying and counsel on whether we need to respond whilst being quick to respond where we should have a clear voice
• Drive innovation in The National Lottery storytelling from winner reveals to draw nights
• Share our appetite for getting ahead of news and great visual storytelling spot whats trending and relevant and respond to opportunities with speed and agility
• Identify and act on news opportunities based on strategic priorities everyday activity and opportunities to build the Allwyn UK and The National Lottery brand ensuring our Social Value is a red thread through everything talk about
• Be quick to move by being on top of the UKs daily news agenda and seeking out opportunities to quickly respond to relevant news with stories stats and spokespeople
• Grow and maintain relationships with relevant media and journalists; helping to maximise positive and balanced news coverage about Allwyn UK and The National Lottery
• Take an enthusiastic multiplatform digital-first approach to sharing and commenting on Allwyn UK and The National Lottery news including owning our Broadcast channels such as the creation of podcasts
• Work with our communications and PR managers and other stakeholders to source create (written or broadcast) and edit brilliant news stories that reflect our brand helping to transform lottery moments into compelling content that resonates across all channels
• Work across the Communications team and with relevant stakeholders to make sure every update your team put out has been vetted and is publishable; and align on how to repurpose how this content travels across different channels
• Come with a great contact book and maintain and grow those relationships
• Stay up to date on journalist moves and industry trends
• Keep up to date on emerging news platforms and counsel if/how we best engage them
• Develop news media and visual storytelling capabilities within the Communications team
• Work in partnership with our communications agency partner as required

What experiencewerelooking for

• Established relevant job experience ideally as a journalist or news editor with a track record in making stories newsworthy and engaging
• Strong understanding of modern media consumption i.e. how people consume news
• Strong grasp of UK gaming and entertainment industry and culture
• A passion for and genuine interest in the news agenda and a curiosity and passion for how it travels across various paid earned shared and owned channels
• A hunger for finding and sharing great stories
• A collaborator with first-class communication skills both written and verbal able to proactively work with other stakeholders to source and share stories
• The ability to influence senior stakeholders and be the expert in the room
• The ability to work under pressure
• Be a brilliant writer and an even better editor a great content creator and storyteller
• Experience with real rime analytics and measurement
• People management experience
• Speed and agility
• Energy and enthusiasm
• Media training coaching experience would be beneficial

Key Measures of Success:

• Increase in positive proactive news coverage that helps build trust in the Allwyn UK and The National Lottery brands
• An effective multi-platform social-first audience-first approach to news with evidence of stories travelling across multiple channels
• An increase in sourcing and sharing great stories that support our strategic priorities
• Evidence in upskilling the wider Communications team with visual storytelling digital media and broadcast capabilities

About us

At Allwyn we are dedicated to changing lives and growing the National Lottery responsibly championing its positive impact on people places and the planet.

• Innovation -We pride ourselves on it!Wereconstantly looking for new ways to excite our customers bringing new products to market toenjoywhich is all supported by our responsible play values and making them accessible to all.

• Giving back Did you know that playing the lottery generates around 30m a week for charities andgood causesin the UK Our aim is to have doubled this number by the end of the first 10-year license.

• Sustainability Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and transitioned to renewable energy providers made our London and Watford offices zero gas and ensured our fleet consists of low-emission additionwereworking with our value chain partners to develop a net zero target date.

• Empowering every voiceWe believe in creating a culture where everyone feels they belong can be themselves has access to opportunities and can thrivefor the benefit of good diverse teams areworking hard to make all parts of The National Lottery inclusive whether people play a game in a store or onlinebecause when everyone can play everyonewins..

An inclusive reward offering with wellbeing at thecentre

At Allwyn inclusion is built into how we care for our people. Our benefits and policies support colleaguesand their familiesat every stage of life and career. Byprioritisingwellbeing and belonging we create a workplace where everyone feels valued rewarded and empowered to people are more than colleagues -theyrewinners driving positive change and making a real difference in communities.

We are a Disability Confident Leader which meanswevetaken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

BENEFITS

• CompanyBonusScheme

• Matched pension contributions up to 8.5%

• 26 days annual leave 2 Life Days (and bank holidays)

• Single Private Health Cover

• Complimentary Private Medical

• Income Protection

• Flexible Benefits EV SchemeMoney Coach Will WritingMortgage AdviceDental and Eye Care Schemes.

• EnhancedFamily Leave (MaternityPaternity Adoption)

• WellnessAllowance500

• Employee AssistanceProgramme

• Discounted Health Assessments

• Volunteering Days

• Matched Funding