Director, Product Marketing
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Job Location:
Morristown, NJ - USA
Monthly Salary:
$ 139000 - 176700
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
At Zelis we Get Stuff Done. So lets get to it!
A Little About Us
Zelis is modernizing the healthcare financial experience across payers providers and healthcare consumers. We serve more than 750 payers including the top five national health plans regional health plans TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify optimize and solve problems holistically with technology built by healthcare experts driving real measurable results for clients.
A Little About You
You bring a unique blend of personality and professional expertise to your work inspiring others with your passion and dedication. Your career is a testament to your diverse experiences community involvement and the valuable lessons youve learned along the way. You are more than just your resume; you are a reflection of your achievements the knowledge youve gained and the personal interests that shape who you are.
Position Overview
Zelis is seeking a dynamic Director of Product Marketing to lead the strategy and execution for provider payments solutions within the Payments Optimization business unit. This role is responsible for defining and executing the product marketing strategy that drives provider growth retention and long-term value. The Director of Product Marketing operates as a senior individual contributor with direct influence on revenue translating deep market competitive and buyer insights into differentiated positioning messaging and go-to-market execution. Working in close partnership with product sales and enterprise stakeholders this role leads product commercialization and strategic initiatives that shape the future of provider payments.Key Responsibilities
Strategic Leadership:Develop and execute annual marketing plans that align with businessobjectivesand market opportunities.
Product Launch Leadership:Orchestrate the end-to-end planning and execution of new product and feature launches for provider audiences. This includes developing launch strategies coordinating cross-functional teams managing timelines and ensuring flawless execution to maximize market impact and adoption.
Product Commercialization:Partner with product and commercial leaders to build and evolve go-to-market strategies value propositions and salesenablementassets that drive growth and retention.
Positioning and Messaging:Own the positioning and messaging for the provider product portfolio ensuring it reflects market and buyer insights as well as competitive context. Champion the messaging internally and externally.
Market Intelligence & Data Analysis:Lead research initiatives thatsurface meaningful market buyer and competitive insightsand informstrategy product development and targeted marketing initiatives.Demonstrate comfort with datadissecting complex datasets segmenting audiences and translating findings into actionable insights.
Content Development:Collaborate with demand generation digital and field marketing teams to ensure messaging is consistently and effectively delivered across all channels and campaigns. Provide strategic guidance and hands-on support to translate positioning intohigh-impactthought leadership case studies solution briefs web content presentations data sheets whitepapers and sales playbooks that drive engagement and conversion.
Cross-Functional Collaborationand Influence:Build formal networks and partnerships across the enterprise influencing senior leaders and external stakeholders to drive alignment and results.
Performance Management:Definedevelopand track product-level KPIs manage annual product marketing budgets and present marketing impact and results at monthly business unit performance sessions.
Innovation & Execution:Lead the creation and management of complex plans product launch calendars and marketing campaigns that address key business challenges and deliver measurable results.
Qualifications
12 years of progressive B2B marketing experience with a strongtrack recordin product marketing.
Deep understanding of payer provider and payments landscapeis aplus;channel experience with Payers and Providers strongly preferred.
Proven ability to define and execute product positioning commercialization and sales enablement strategies.
Demonstrated success in developing and managing complex marketing plans withdirectimpact on business results.
Exceptional written and verbal communication skills; adept at influencing and presenting to senior leaders and external partners.
Bachelors degree; MBA orMasterspreferred.
Ability to travel up to 20%.
Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future.
Location and Workplace Flexibility
We have offices in Atlanta GA Boston MA Morristown NJ Plano TX St. Louis MO St. Petersburg FL and Hyderabad India. We foster a hybrid and remote friendly culture and all our employees work locations are based on the needs of the position and determined by the Leadership -office work and activities if applicable vary based on the work and team objectives in accordance with Company policies.
Base Salary Range
$139000.00 - $176700.00At Zelis we are committed to providing fair and equitable compensation packages. The base salary range allows us to make an offer that considers multiple individualized factors including experience education qualifications as well as job-related and industry-related knowledge and skills etc. Base pay is just one part of our Total Rewards package which may also include discretionary bonus plans commissions or other incentives depending on the role.
Zelis full-time associates are eligible for a highly competitive benefits package as well which demonstrates our commitment to our employees health well-being and financial protection. The US-based benefits include a 401k plan with employer match flexible paid time off holidays parental leaves life and disability insurance and health benefits including medical dental vision and prescription drug coverage.
Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
We welcome applicants from all backgrounds and encourage you to apply even if you dont meet 100% of the qualifications for the role. We believe in the value of diverse perspectives and experiences and are committed to building an inclusive workplace for all.
Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process please email .
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities duties and skills from time to time.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Discover the connected platform that's bridging gaps and aligning interests of healthcare payers, providers, and healthcare consumers.
