Product Marketing Director, Sustainability Solutions
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Job Location:
Denver, CO - USA
Monthly Salary:
$ 154000 - 250000
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Workiva is seeking a Product Marketing Director Sustainability (North America) to own and drive the go-to-market (GTM) strategy of our sustainability solution portfolio. This high-impact role requires domain expertise in sustainability and carbon accounting strong judgment in navigating regulatory ambiguity and the ability to define clear differentiated narratives in a complex and evolving market.
You will operate as a senior GTM decision-maker shaping positioning messaging and market plays that directly influence revenue performance and field execution. Partnering closely with Product Sales Partnerships Enablement and Revenue Marketing you will ensure Workiva brings cohesive customer-centric sustainability solutions to market while maintaining clarity and focus across the organization.
What Youll Do
Define and evolve the GTM strategy for Workivas sustainability solutions aligning customer needs regulatory drivers and business priorities
Make informed tradeoffs and prioritization decisions to focus GTM efforts on the highest-impact opportunities
Lead ongoing customer and field research to understand workflows buying triggers objections and unmet needs across sustainability finance and assurance stakeholders
Synthesize insights from customer interviews win/loss analysis field feedback and regulatory developments into actionable GTM recommendations
Develop differentiated solution positioning and messaging across sustainability carbon and adjacent platform capabilities
Partner with Product to translate customer field and regulatory insights into roadmap influence shaping feature prioritization and sequencing to maximize GTM impact
Define launch narratives messaging frameworks and success criteria in partnership with Product Revenue Marketing and Sales Enablement
Partner closely with Revenue Marketing Demand and Sales Enablement to ensure GTM strategy is translated into effective market activation
Lead rapid experimentation to test messaging value propositions and GTM plays across sales and marketing channels
Contribute to thought leadership through webinars blogs presentations customer stories and industry events
Support analyst and customer engagements with strong narratives and market insight
What Youll Need
Minimum Qualifications
Bachelors Degree in marketing or related field
10 years of experience in product marketing or closely related roles that could include: product management industry or corporate marketing and sales
Preferred Qualifications
B2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferred
Deep understanding of sustainability and/or carbon accounting markets including buyer personas and competitive dynamics
Familiarity with multi-solution SaaS platforms and platform-level GTM motions.
Demonstrated success influencing and collaborating with cross-functional leadership teams including Sales Marketing Product Sales Operations Enablement and Customer Success
Experience using AI
Strong communication skills with the ability to tailor messaging for diverse audiences from end users and buyers to senior executives
Experience analyzing pipeline bookings and revenue performance data to identify GTM opportunities and areas for optimization
Proven ability to innovate and optimize marketing strategies to deliver measurable business results
Exceptional communication storytelling and program management skills to drive initiatives forward with clarity and impact
Travel Requirements & Working Conditions:
Up to 40% travel
Reliable internet access for any period working remotely not in a Workiva office
How Youll Be Rewarded
Salary range in the US: $154000.00 - $250000.00A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors including your skills qualifications experience and other relevant factors.
Employment decisions are made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process please email .
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
#LI-HS2Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Workiva's cloud-based software transforms work with assured, integrated reporting solutions for finance, ESG, audit & risk—connecting people, data & processes.
