Senior Engagement Consultant Leads Management

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

Job Summary:

The Engagement and Acceleration Team within the newly created Digital Adoption and Customer Success (DACS) organization is responsible for driving adoption by:

• Synchronizing processes to ensure clear expectations for dealers and field reps through collaborative partnership and education.
• Acting as a bridge between Digital Product teams and DACS regional teams; bringing structure and discipline to products adoption and engagement.
• Leading internal and Dealer-facing engagement strategies to accelerate Product Adoption.
• Providing strategic guidance on Digital capabilities requirements to drive Adoption Engagement and deliver the best overall Customer Experience with our Digital products.

What You Will Do:

As the Senior Engagement Consultant for Leads Management you will drive product adoption & generate business outcomes (Revenue Feedback) via Engagement/Marketing actions. Your main objectives will be:

1. To develop the strategy & lead the execution of engagement plans with Cat Digital Leads & regional teams

• Develop actions map features releases and drive comprehensive engagement plans
• Responsible to engage regional teams in engagement plans
• Execution:
  • Write develop & simplify messaging
  • Develop marketing journeys
  • Execute campaigns

2. To lead Engagement Marketing and Communications Projects

• Launch marketing and communications projects with regional teams to drive product adoption.
• Activities may include:
  • Develop and execute regional webinars
  • Develop and execute regional internal channels (digital email employee etc.)
  • Develop and execute regional events
  • Develop and execute regional collateral sharing

3. Drive Macro Resources in Product Teams

• Ensure consistency in processes communication actions metrics & results tracking.
• Drive macro resources between product teams and regional teams.
• Develop and execute best practices share learnings and improve processes from Products.

4. Coordinate with DPM Marketing Team.

• Support and follow the creation of Marketing/Communication content for Engagement purpose.

5. Coordinate with DRM/SF Team:

• Develop email journeys and necessary SF features to support Adoption goals.

What You Will Have:

• Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
• Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.
• Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
• Effective Communication: Knowledge of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.

Considerations For Top Candidates:

• Extensive knowledge of Prioritized Service Events (PSE; Product and Team)
• Expertise in all Digital Products including Aftermarket Leads and Insights (ALI)
• Experience in working with Field teams or Dealers.
• Positive attitude ability to adapt to changes.
• Ability to build strong relationships with internal partners.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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