Regional Sales Manager East Coast

Balco is seeking a dynamic motivated and results-driven Regional Sales Manager to lead and grow sales of our architectural product lines across the Eastern Half of the United States. This is a high-impact leadership role for a sales professional who thrives in the architectural building products space and is energized by building teams driving growth and influencing complex construction projects from design through installation.

The RSM will lead a network of direct sales professionals and independent manufacturer representatives while serving as a key market ambassador for Balcos portfolio of architectural engineered products for the construction industry. Categories include expansion joint systems stair nosings entrance mats & grids photoluminescent egress systems etc. The ideal candidate combines strong sales leadership with technical acumen to guide product selection based on project-specific conditions ensuring Balco solutions are specified and installed successfully in competitive bid environments. This role combines strategic leadership hands-on selling and technical support and rigorous performance management to deliver profitable growth and exceptional customer experiences.

Responsibilities

• Drive year-over-year revenue growth to meet or exceed sales budgets across assigned territories and product lines.

• Build coach and lead a high-performing sales organization consisting of direct sales employees and independent manufacturer representatives setting clear goals and driving accountability across both groups.
• Provide technical guidance and support to sales team members and customers including analyzing project conditions recommending appropriate Balco products (e.g. expansion joint systems stair nosings photoluminescent egress markings) and assisting with submittals and specifications.
• Develop and implement competitive strategies to increase Balco specification rates and market share including targeted initiatives with architects contractors and distributors.

• Maintain deep knowledge of the competitive landscape including products pricing and market dynamics to win specification and project opportunities.
• Track and report on sales performance market trends and competitive activities using CRM tools; prepare weekly monthly and quarterly reports.
• Deliver sales and product knowledge presentations to architects contractors trade groups and other stakeholders.
• Lead and support complex negotiations to secure profitable strategic opportunities.
• Partner closely with Customer Service Technical Services and internal leadership to ensure outstanding execution and customer satisfaction.

• Establish clear expectations regularly track and review performance metrics proactively address gaps through coaching and development plans and recognize/reward wins and best practices.

• Expand and strengthen relationships with existing customers contractors distributors architects design engineers and other key influencers across the full sales territory.
• Ensure compliance with all safety requirements including OSHA 10 standards for jobsite visits
• Travel to meet customers prospects sales team members attend trade shows and other industry events. Travel expectations 30%.
• This role may require other job duties to be performed.
• The above statements are intended to describe the general nature and level of work performed by employees assigned to this role. They are not to be construed as an exhaustive list of all job duties performed by the personnel in this role.

Qualifications (Knowledge & Skills)

• Deep technical knowledge and proven success selling architectural building products to architects contractors and distributors with the ability to interpret project drawings conditions and specifications to recommend optimal solutions.
• Hands-on experience with expansion joint systems stair nosings photoluminescent egress or similar specialty products strongly preferred.
• Demonstrated track record of building and leading sales teams to consistently meet or exceed aggressive growth targets in competitive markets.

• Strong executive presence with excellent verbal and written communication skills.
• Highly relationship-driven with the ability to influence across multiple stakeholders and decision-makers.
• Strategic thinker with an entrepreneurial mindset and a strong customer-first approach.
• Skilled negotiator comfortable managing complex multi-party sales scenarios.
• Confident presenter capable of delivering impactful sales and technical presentations.
• Proficiency in Microsoft Office (Word Excel PowerPoint) and CRM/order management systems including Salesforce.
• Valid U.S. drivers license with a clean driving record (MVR and proof of insurance required).

Other Requirements

• Office: This position works in a professional office environment routinely uses standard office equipment and is seated for long periods of time.
• Field: This role will also be required to visit construction sites from time to time in all types of weather conditions navigate uneven surfaces reach bend kneel lift 40 pounds and stand for extended periods.
• Remote: This is remote role. Remote employees are required to have a dedicated workspace where they can conduct business and have private conversations. Employees are expected to be available to perform the essential functions of their jobs whenever they are scheduled to work.
• Candidates who receive an offer of employment must successfully pass a background check and drug screen.

Benefits

• Competitive base salary plus commissions and performance bonuses.
• Comprehensive health dental vision and life insurance.
• 401(k) with company match.
• Paid time off including holidays and vacation.
• Employee Stock Ownership Plan (ESOP) for long-term wealth building.

Required Experience:

Manager