Experiential Marketing Manager

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What Well Bring:

At TransUnion we strive to build an environment where our associates are in the drivers seat of their professional development while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors our associates are given the tools needed to get where they want to go. Regardless of job titles our associates have the opportunity to learn new things and be a leader every day.


Come be a part of our team youll work with great people pioneering products and cutting-edge technology.

Is responsible for driving TransUnions presence and representation of our B2B Marketing Solutions offerings at events through planning and execution of high impact brand experiences and seamless event communications and campaigns. This role focuses on securing strategic speaking engagements developing compelling activations managing event-related campaigns and communications and ensuring the brand shows up consistently and memorably across all touchpoints.

You will work closely with the B2B Marketing team supporting TransUnions Marketing Solutions and requires a deep understanding events the B2B buyer journey and marketing analytics.

What Youll Bring:

• Experience: 8 years of demonstrated success in B2B event marketing required experiential marketing integrated marketing or related disciplines and familiarity with event tech platforms CRM systems and marketing automation tools. Focus on data/tech solutions in a B2B or agency environment is preferred.
• Strategy: Ability to develop event experiences and activations including onsite brand experiences marketing communications speaking engagements and hosted activities aligned to overall marketing strategies business objectives and growth goals.
• Analytical Skills:Ability to analyze performance data to inform future optimization and decisions.
• Program Management:Ability to manage multiple activations campaigns and events concurrently meet deadlines and bring attention to details and priorities.
• Communication:Excellent communication and relationship building skills with the ability to clearly convey goals messaging and plans to internal teams and external partners. Strong writing skills with the ability to craft compelling speaker abstracts and event messaging.
• Collaboration: Ability to influence and collaborate across the organization proactively with a willingness to accept delegated responsibility and work independently and in group settings.
• Problem-Solving:Ability to think critically identify opportunities and solve challenges effectively.
• Education: Bachelors degree in marketing communications or equivalent.
• Other: Ability to travel and perform other related duties as required.

Impact Youll Make:

• Event Strategy & Planning
  • In partnership with the Marketing Strategy lead develop the event strategy for priority conferences tradeshows and proprietary events including evaluating event opportunities based on audience fit business objectives and brand alignment.
  • Determine how the brand should show up across different event types (e.g. booth experience hosted activities hospitality moments).
  • Gather requirements and lead the development of comprehensive marketing briefs defining scope KPIs target audiences and tactics.
• Speaking Engagements & Thought Leadership
  • Research and identify paid and earned speaking opportunities for executives and subject matter experts.
  • Own the end-to-end submission process: abstract development pitch materials and followups.
  • Build relationships with event organizers and industry associations to elevate visibility and thought leadership opportunities.
• Hosted Activities & OnSite Experiences
  • Lead the development and execution of hosted experiences (VIP sessions roundtables fireside chats partner events etc).
  • Ensure experiential elements reflect a cohesive and polished brand presence.
• Event Communications & Campaigns
  • Develop communications plans including email campaigns social promotion and internal communications and briefings.
  • Partner with internal teams and partners to capture customer and event insights for future content.
  • Drive follow-up communications across owned marketing channels and sales touchpoints.
  • Ensure event content is repurposed into other marketing assets.
• CrossFunctional Alignment & Stakeholder Management
  • Drive collaboration across event managers creative teams partners channel teams marketing analytics and campaign program managers to ensure seamless execution and delivery; Lead event kickoffs and weekly status meetings.
  • Serve as the central point of coordination for event messaging visuals and experience design.
  • Engage with Sales to ensure consistent pre-event outreach and post-event follow-up.
  • Communicate with stakeholders and decision makers to gain alignment secure approvals and ensure transparency.
• Measurement Reporting & Optimization
  • Define KPIs for event performance (traffic leads speaking impact engagement press opportunities post-event conversion etc.).
  • Analyze results to recommend improvements and drive continuous optimization under the guidance of the Marketing Strategist.
  • Manage budget accruals and updates in coordination with finance agency partners and channel resources.
  • Build recap reports highlighting performance insights and other learnings.

TransUnion complies with all applicable immigration laws and regulations. The Company does not presently provide employer support or sponsorship for an immigration-related employment benefit for this position. Applicants must be authorized to work in the United States on a full-time basis without the need for employer support or sponsorship now or in the future.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law including the Los Angeles County Fair Chance Ordinance for Employers the San Francisco Fair Chance Ordinance Fair Chance Initiative for Hiring Ordinance and the California Fair Chance Act.

Adherence to Company policies sound judgment and trustworthiness working safely communicating respectfully and safeguarding business operations confidential and proprietary information and the Companys reputation are also essential expectations of this position.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates paid time off for non-exempt associates up to 12 paid holidays per year health benefits (including medical dental and vision plan options and health spending accounts) mental health support disability benefits up to 12 weeks of paid parental leave adoption assistance fertility planning coverage legal benefits long-term care insurance commuter benefits tuition reimbursement charity gift matching employee stock purchase plan 401(k) retirement savings with employer match and access to TransUnions Employee Resource Groups. Spousal domestic partner and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present it is embraced. As an equal opportunity employer all qualified applicants will receive consideration for employment without regard to race color religion sex national origin age disability status veteran status genetic information marital status citizenship status sexual orientation gender identity or any other characteristic protected by law. Additionally in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans Readjustment Assistance Act of 1974 TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnions Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting

Pay Scale Information :

The U.S. base salary range for this position is $126700.00 - $190000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion actual compensation is based on careful consideration of additional factors such as (but not limited to) an individuals education training work experience job-related skill set location and industry knowledge as well as the scope and responsibilities of the position and market considerations.

Regular fulltime non-sales positions may be eligible to participate in TransUnions annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnions Internal Job Title:

Sr Advisor Marketing Communications

Company:

TransUnion LLC