Marketing Automation Lead
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Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
About Vanguard
More than 45 years ago John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs.Evidently itwas as bold as it was brilliant. To this day Vanguard Group still has no external shareholders. That means no share prices to protect and no profits to generate for outside owners.
Today Vanguard is one of the worlds largest investment management companies serving more than50 million investorsworldwide. For more than 25 years Vanguard Australia has been supporting individual investors financial advisers and superannuation members to achieve their long-term financial goals.
Marketing Automation Lead
Ready to transform customer experiences Join Vanguard Australia as a Marketing Automation Lead and help shape the future of personalised omni-channel journeys for our clients and this delivery-focused role youll design and execute end-to-end journeys using cutting-edge tools like Adobe Experience Platform and CDP while collaborating with cross-functional teams to uplift capability and drive meaningful engagement. If you thrive on innovation precision and impact this is your opportunity to make a difference.
Team & Opportunity
Our Growth and Experience team is driving Vanguard Australias growth in the retail investor market. We have an ambitious agenda to deliver exceptional personalised experiences for our clients and advisers. To help us achieve this we are seeking a Marketing Automation Lead to join our team and play a pivotal role in building connected omni-channel experiences.
This role is highly collaborative but delivery-focused. You will be responsible for creating end-to-end customer journeys leveraging Adobe CDP Marketo and Adobe Journey Optimiser tools to deliver personalised experiences across multiple addition to execution you will contribute to uplifting the wider marketing teams capability in marketing automation and personalisation.
Your work will directly influence how we connect with customers and advisers ensuring every interaction is meaningful and personalised.
Core Responsibilities
Delivery & Execution
- Build manage and optimise omni-channel customer journeys for both direct customers and advisers using Adobe CDP and Journey Builder tools.
- Develop and implement personalisation strategies across digital channels to enhance customer engagement.
- Ensure accuracy and quality in all marketing automation activities maintaining strong attention to detail.
- Analyse monitor and optimise campaign performance through data-driven insights.
Collaboration & Capability Uplift
- Work closely with cross-functional teams including Sales Marketing IT Data CX and the broader business as needed to deliver integrated experiences.
- Support the teams capability uplift by sharing knowledge and best practices in marketing automation and personalisation.
What Were Looking For
Experience
- Minimum 35 years of hands-on experience in marketing automation.
- Proven ability to design and deliver personalised omni-channel experiences.
- Proven experience designing and implementing smart data-driven journeys.
- Experience with Marketo and Adobe Experience Platform (Adobe Target Adobe Experience Manager Adobe Journey Optimiser Adobe CDP) is Ideal. Similar platforms with transferrable skills are also considered.
- Strong understanding of data with SQL knowledge
Nice to have:
- Experience in financial services or other highly regulated industries
- Experience with experimentation including A/B and multivariate testing.
Skills & Attributes
- Strong problem-solving skills and ability to think creatively.
- Curious open-minded and committed to continuous learning.
- Excellent collaboration skills to work effectively with cross-functional teams.
- Detail-oriented with a focus on accuracy and quality.
- Growth mindset and ability to adapt in a fast-paced environment.
- Highly data-driven with the ability to translate insights into actionable improvements.
Ideal Candidate Personal Attributes
- Customer-Centric: Passionate about delivering exceptional experiences.
- Innovative: Able to think outside the box and propose creative solutions.
- Impact-Driven: Motivated to deliver high-quality outcomes that drive business growth.
- Collaborative: Enjoys working with diverse teams to achieve shared goals.
If youre passionate about innovation and delivering exceptional customer experiences wed love to hear from you.
Inclusion Statement
Vanguards continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients crew (internally employees are referred to as crew) and communities is guided by one simple statement: Do the right thing.
We believe that a critical aspect of doing the right thing requires building diverse inclusive and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguards core purpose through our values.
When all crew members feel valued and included our ability to collaborate and innovate is amplified and we are united in delivering on Vanguards core purpose.
Our core purpose: To take a stand for all investors to treat them fairly and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Key Skills
- Continuous Integration
- APIs
- Automotive software
- Test Cases
- Electrical Engineering
- Junit
- Distributed Control Systems
- Testng
- Java
- Test Automation
- Programmable Logic Controllers
- Selenium
About Company
Search the latest roles and opportunities at Vanguard. Apply today to join our industry-leading crew.
