Senior Digital Analyst Brand & Customer Experience
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Job Location:
Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Senior Digital Analyst - Brand & Customer Experience
Job No: 678301
Sydney - Inner Suburbs & CBD Brisbane - Inner Suburbs & CBD Melbourne - Inner Suburbs & CBD Various
Permanent Full Time
Insurance Marketing & Communications
Pay Band 5
Senor Digital Analyst
- Location: Sydney Melbourne or Brisbane
- Permanent Role
About the Role
Are you passionate about data-driven marketing and ready to shape the future of customer engagement Were seeking a Senior Digital Analyst to embed a performance-driven culture within our Digital and Customer Marketing team. Youll ensure performance metrics are visible aligned to targets and drive actionable insights that shape growth and retention strategies across our 1-1 channels.
Key Responsibilities
- Track performance: Monitor and analyse growth and retention marketing performance across 1-1 channels delivering timely and accurate reporting.
- Own dashboards: Own create and evolve dashboards that clearly show targets KPIs and performance drivers.
- Provide insights: Deliver actionable insights to influence growth and retention marketing strategies.
- Drive experimentation: Lead structured testandlearn initiatives to optimise engagement conversion and lifecycle performance.
- Coach the team: Coach team members on campaign performance segmentation and selfservice analytics.
- Enable collaboration: Collaborate with MarTech Marketing Operations Portfolio and agency partners to enhance automation and scalability.
About You
- Bachelors degree in marketing statistics analytics data science business or related field.
- Experience working with email SMS push and in-app digital data.
- Proficiency in all or some of the following technologies: SQL Tableau Salesforce Adobe Analytics or Google Analytics (GA4).
- Strong dashboardbuilding expertise with the ability to design clear insightful and decisionready visualisations.
- Ability to embed a performance-driven culture and set clear expectations.
- Strong cross-functional collaboration and presentation skills.
- Excellent project relationship and workflow management skills.
Nice to Have
- Experience in experimental design (A/B testing lift testing optimisation).
- Proficiency in Python or R for data manipulation and analytics.
- Exposure to SEM social and digital display marketing channels and data.
- Experience with ad buying platforms (SA360 DV360 CM360 The Trade Desk) Adobe Campaign and Responsys.
What we can offer you:
- Discounts and offers on a range of insurance products
- A range of flexible working and leave options including 20 weeks paid parental leave 4 weeks secondary carer parental leave and unlimited paid emergency response leave.
- Invest in your brighter future with ongoing study support and career development programs.
- Give back to our communities with payroll giving donation matching and paid volunteer leave.
- Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.
Employee benefits Suncorp Group
At Suncorp we believe we are our best when our workforce is as diverse talented and passionate as the communities in which we live and operate and where our people feel included valued and connected. We are passionate about inspiring our people by creating a diverse accessible and inclusive culture offering flexible work career development and internal mobility and building connected relationships amongst our team members and with our customers
Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time
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Senior IC
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
