Senior Manager, Go-to-Market 12 months FTC

Craft:

Job Description:

Were looking for a Senior Manager Go-to-Market to own the end-to-end strategy planning and execution of Candy Crush Sagas largest global tentpole moments and other high-impact campaigns.

In this role you will serve as the strategic hub connecting Product Brand Media Marketing Communications Performance Marketing Analytics and Legal to bring world-class player experiences to market. Your mission is to deliver breakthrough GTM plans that drive business impact deepen player engagement strengthen our brand and create cultural moments around Candy Crush Saga.

You will ensure clarity across teams align all workstreams behind a unified strategic direction and manage risk timelines and execution from early concepting through post-campaign retros.

This is a highly cross-functional fast-paced role requiring strategic thinking operational excellence creativity stakeholder alignment and strong influence across King.

Your Role in Our Kingdom

1. Tentpole and activation go-to-market strategy & leadership

• Own the go-to-market strategy for Candy Crush Saga tentpole activations ensuring alignment with business goals brand strategy and long-term franchise priorities.

• Translate campaign objectives into clear actionable plans for internal and external partners.

• Provide structure and leadership across workstreams ensuring alignment clarity and consistent decision-making.

• Ensure clear and consistent communication of status risks blockers and next steps to senior stakeholders.

2. Cross-functional orchestration & alignment

• Serve as the central coordinator across Product Brand Marketing Studio Media Marketing Communications Performance Marketing Analytics and Legal.

• Establish and lead meeting cadences for activation teams steering groups and cross-functional syncs.

• Drive clarity of roles responsibilities dependencies and timelines.

• Ensure smooth collaboration timely decision-making and effective escalation across workstreams.

-to-market planning & execution excellence

• Own the end-to-end GTM plan for tentpoles ensuring high-quality on-time and on-budget execution.

• Build and maintain master timelines with clear milestones dependencies and escalation points.

• Develop integrated campaign calendars that connect in-game and out-of-game activities into one cohesive plan.

• Support creative development for toolkits launch videos trailers hero assets and in-game marketing surfaces.

• Provide clear structured creative feedback and ensure narrative alignment from in-game to out-of-game channels.

• Monitor readiness across all campaign surfaces and channels by partnering with channel owners tracking progress and surfacing risks early.

3. Reporting insights & learning

• Partner with Analytics and channel leads to gather and translate campaign insights into actionable recommendations.

• Prepare leadership-facing updates post-campaign summaries and documentation of best practices.

• Maintain and evolve foundational ways of working templates and processes that support smoother and more effective future go-to-markets.

4. Key Operational Tasks

• Own the tentpole activation roadmap internal alignment decks weekly updates and leadership materials.

• Coordinate delivery of multi-channel campaign assets by aligning timelines and requirements across Brand Marketing Studio Marketing Communications Performance Marketing and external agencies without directly managing every asset build.

• Ensure visibility and readiness across all campaign channels and touchpoints by partnering with channel owners tracking progress and surfacing risks or dependencies early without directly implementing individual executions.

• Contribute to documentation templates and ways of working that make future tentpole activations smoother more consistent and more efficient.

Skills to Create Thrills

• A strategic thinker with strong project leadership and operational excellence.

• Proven experience orchestrating large multi-team multi-channel marketing campaigns.

• Comfortable working with ambiguity fast-paced timelines and high business impact.

• Exceptional communicator capable of driving alignment across senior stakeholders and complex teams.

• Passionate about storytelling creative development and creating iconic player experiences.

• Experience bringing individuals and teams together to solve problems.

• Experience in mobile gaming entertainment consumer marketing or digital campaigns; understanding of media is a plus.

About King

With a mission of Making the World Playful King is a leading interactive entertainment company with more than 20 years of history of delivering some of the worlds most iconic games in the mobile gaming industry including the world-famous Candy Crush franchise as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King part of Microsoft (NASDAQ: MSFT) has Kingsters in Stockholm Malmö London Barcelona Berlin Dublin San Francisco New York Los Angeles and Malta. More information can be found at by following us on LinkedIn @lifeatkingon Instagram or @kinggameson X.