International Marketing Lead

Munich - Germany

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

This role is located in Munich Germany - We are a hybrid work environment and are in the office 3 days/per week.

Tulip the leader in AI-native frontline operations is helping companies around the world equip their workforce with composable connected apps leading to higher quality work improved efficiency and end-to-end traceability across operations. Tulips cloud-native no-code platform powered by embedded AI is driving the digital transformation of industrial environments through composable human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category.

A spinoff out of MIT Tulip is headquartered in Somerville MA with offices in Germany Hungary Singapore and Israel. Tulip has been recognized as a World Economic Forum Global Innovator a 2024 Deloitte Technology Fast award winner one of Energages Top Workplaces USA and one of Built In Bostons Best Places to Work and Best Midsize Places to Work.

About You:

As the International Marketing Lead you are a strategic growth leader responsible for driving Tulips marketing engine across EMEA and APAC. Reporting to the Head of Revenue Marketing you will serve as the bridge between global strategy and regional execution. You are a builder who excels at bringing definition and clarity to complex marketing plans translating high-level go-to-market initiatives into actionable programs that resonate across international markets.

You are a revenue-oriented leader who partners effectively with Sales to drive net-new pipeline and expansion. You blend analytical rigor with a creative mindset and you are excited to leverage AI to increase the speed and precision of your teams workflows. You have exceptional communication skills and the ability to lead distributed teams to deliver stellar results.

What skills do I need

8 years of B2B marketing experience with a focus on Demand Generation Product Marketing or Field Marketing in SaaS.
3 years of management and leadership experience with a proven track record of coaching diverse high-performing teams across multiple regions.
Strategic Execution: Proven ability to bring structure to global marketing plans and adapt GTM frameworks for both EMEA and APAC theaters.
AI Literacy: Experience using AI tools to accelerate research content iteration and campaign optimization.
Multilingual Proficiency: Professionally bilingual in English and at least one other major regional language relevant to our international hubs.
Technical Savvy: Hands-on experience with Salesforce and marketing automation platforms (SFDC/Marketo).

Key Responsibilities:

International Strategy: Develop and own the marketing roadmap for EMEA and APAC ensuring regional plans align with global revenue objectives and Tulips AI-native mission.
Pipeline Ownership: Lead regional demand generation efforts focusing on net-new lead acquisition pipeline health and account-based marketing (ABM) for the enterprise.
Team Leadership: Hire mentor and lead a distributed team of marketing professionals; manage external agencies to scale localized events and digital programs.
Cross-Functional Alignment: Partner with global marketing leads and regional Sales/Commercial leadership to define ICPs personas and localized messaging.
Budget Stewardship: Manage the international marketing budget with a focus on ROI data-driven experimentation and transparent performance reporting.
Global Collaboration: Work closely with the US-based Content and Creative teams to ensure regional requirements for localization and cultural nuances are integrated into the global roadmap.
Sales Enablement: Empower international sales organizations with the tools collateral and localized case studies needed to increase win rates.

Key Collaborators:

Revenue Marketing (HQ)
EU Commercial Teams
Product Marketing
Ecosystem

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you dont match every requirement applying gives you the opportunity to be considered.

Were building a strong diverse team that values hard work families and personal well-being. Benefits of working with us include:

GmbH Employees

Direct impact on product and culture
Company equity
Competitive benefits package including commuter benefits learning and development benefits team events catered lunches 3 days a week.
Flexible work schedule and unlimited vacation policy
Learning and Development Benefit
Virtual company events and happy hours

We are an equal opportunity employer. At Tulip we celebrate all. Qualified applicants will receive consideration for employment without regard to race religion color national origin gender sexual orientation age marital status veteran status or disability status. Help us build an inclusive community that will transform frontline operations.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

This role is located in Munich Germany - We are a hybrid work environment and are in the office 3 days/per week.Tulip the leader in AI-native frontline operations is helping companies around the world equip their workforce with composable connected apps leading to higher quality work improved effici...