Paid Social Manager
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Job Location:
Taipei City - Taiwan
Monthly Salary:
Not Disclosed
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Role Objective:
Acquire high-quality users at scale while maintaining healthy CPA and ROAS targets across APAC markets.
Responsibilities:
- Develop and execute paid social strategies and media plans aligned with user acquisition and revenue goals
- Hands-on campaign setup launch and daily optimization across paid social platforms (Meta TikTok X and others)
- Run ongoing A/B tests on creatives audiences and formats to improve performance
- Analyze campaign performance and translate data into actionable insights
- Collaborate closely with creative data brand and product teams to deliver integrated campaigns
- Stay up to date on platform algorithm changes new ad formats and emerging trends
Requirements:
- Strong experience managing both app and web acquisition campaigns
- Deep hands-on expertise across major paid social platforms (Meta Ads TikTok Ads X etc.)
- Ideal to have AppsFlyer experience including deep links and deferred deep links
- Strong analytical skills and experience with marketing analytics tools
- Experience in crypto fintech or online trading platforms
- Strong APAC paid social experience including local platforms
- Experience with additional platforms such as Reddit and regional APAC social networks
Why Binance
Shape the future with the worlds leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Diploma
- Abinitio
- Cost Accounting
- Cyber Security
- CRM
- AV
About Company
Binance is a blockchain ecosystem comprised of Exchange, Labs, Launchpad, Info, Academy, Trust Wallet, and Blockchain Charity Foundation (BCF). Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 millio ... View more
