ABM Marketing Manager

At CDW we make it happen together. Trust connection and commitment are at the heart of how we work together to deliver for our customers. Its why were coworkers not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where were headed. Were proud to share our story and Make Amazing Happen at CDW.

Job Summary
We are looking for a seasoned and results-oriented Account Based Marketing Manager to work cross-functionally to align with sales and technical teams to design and execute highly targeted strategic marketing programs for CDWs largest and most complex enterprise accounts.

This highly collaborative role is responsible for driving measurable results through deep expertise in account strategy and the ability to design and formalize marketing programs that directly support account growth objectives. This role requires strong strategic thinking and deep expertise in Account-Based Marketing (ABM) frameworks leveraging data-driven insights and personalized engagement tactics to drive targeted outcomes.

What youll do

• Design and execute ABM strategies aligned to CDWs enterprise and mid-market sales motions
• Define account segmentation targeting frameworks and engagement models (1:1 1:few 1:many)
• Translate business priorities into account-specific marketing plans that support pipeline creation and expansion
• Partner closely with Sales leadership account teams and overlays to align on target accounts priorities and success metrics
• Support account planning by identifying key buying groups personas and whitespace opportunities
• Enable Sales with account insights engagement signals and campaign coordination
• Collaborate with Content Brand Events Partner Marketing and Digital teams to deliver personalized experiences
• Activate partner co-marketing programs aligned to shared target accounts and solutions
• Leverage marketing technology platforms (e.g. Marketo Salesforce intent data ABM platforms) to operationalize ABM programs
• Partner with Marketing Operations to ensure clean account data attribution and reporting
• Use intent engagement and behavioral signals to prioritize accounts and adjust strategies in real time
• Define and track ABM success metrics including account engagement pipeline creation deal velocity and revenue influence
• Build dashboards and reporting to demonstrate program impact to marketing and sales leadership
• Continuously test optimize and scale ABM plays based on performance insights
• Build and maintain a scalable ABM playbook to share best practices across regions.

What we expect of you

• Bachelors degree and 5 years in B2B marketing with at least 3 years focused on ABM or enterprise account marketing or 9 years in B2B marketing with at least 3 years focused on ABM or enterprise account marketing
• Strong understanding of ABM strategies and platforms (6sense Seismic Salesforce)
• Proven experience partnering with enterprise or mid-market sales teams
• Strong understanding of complex buying groups and long sales cycles
• Excellent communication and stakeholder management skills
• Analytical mindset with experience in campaign measurement and ROI reporting

Pay range: $114000 - $158800 depending on experience and skill set
Annual bonus target of 10% subject to terms and conditions of plan
Benefits overview: ranges may be subject to geographic differentials

We make technology work so people can do great things.

CDW is a leading multi-brand provider of information technology solutions to business government education and healthcare customers in the United States the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together we unite. Together we win. Together we thrive.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race color religion sex sexual orientation gender identity national origin disability status protected veteran status or any other basis prohibited by state and local law.

CDW is committed to fostering an equitable transparent and respectful hiring process for all applicants. During our application process CDWs goal is to get to know you as an applicant and understand your experience strengths skills and qualifications. While AI can help you present yourself more clearly and effectively the essence of your application should be authentically yours. To learn more please review CDWs AI Applicant Notice.