Marketing Director, US Systems and Connectivity

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciencesdiagnosticsand biotechnology

At Cepheid one of Danahers 15 operating companies our work saves livesandwereall united by a shared commitment to innovate for tangible impact.

Youllthrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danahers system of continuous improvement you help turn ideas into impact innovating at the speed of life.

At Cepheid we are passionate about improving health care through fastaccurate molecular diagnostic systems and tests. As a member of our teamyoullget to make an immediate measurable impact on a global scale within an environment that fosters career growth and development. Our mission drives us to develop groundbreaking solutions for the worlds most complex health challenges. Together we bring MORE change to the world.

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As the MarketingDirector U.S. Systems & Connectivity you will lead themarketingstrategy for Cepheids GeneXpert instrument platforms and connectivity solutions across the adoption lifecycle growth and market leadership.

We areseekinga strategic and results-driven leader to own U.S. Marketing for GeneXpert systems and related connectivity solutions (instrument platforms LIS/EHR integration and software features). This high-impact role will define positioning pricing and value narratives; lead product launches and marketing programs; and accelerate adoption across diverse care settings.

You will collaborate closely with Global Product Management Sales Medical Affairs Value & Access Regulatory and IT teams to ensure our systems and connectivity offerings meet customer needs and deliver measurable clinical operational and economic interoperability and security expectations for connectivity features (e.g. HL7/FHIR-based integrations) while enabling the field with outcome-based tools training and customer engagement programs.

As a systems and connectivity expert you will differentiate Cepheid in the marketplace build total cost of ownership (TCO) and ROI models for GeneXpert platforms and engage stakeholders from lab leadership and IT to clinical decision-makers through targeted messaging and integrated campaigns.

This position is part of the Customer Activation and Americas Marketing organization and will drivepositioning messaging demand generation launch excellence andadoptionfor GeneXpert systems and connectivity.

In this role you will have the opportunityto:

• Own U.S. Systems & Connectivity Strategy: Define end-to-end marketing plans for GeneXpert instruments and connectivity/software features including segmentation pricing and portfolio architecture.

• Drive Launch Excellence: Lead regional launch planning and cross-functional readiness for new systems and connectivity features; represent Marketing on Launch Excellence teams.

• Advance Interoperability & Security Value: Translate customer and IT needs into value propositions aligned to HL7/FHIR and IHE LAW profiles; highlight secure-by-design connectivity aligned with FDA cybersecurity guidance.

• Accelerate Installed-Base Growth: Develop lifecycle programs to drive system expansion and connectivity featureutilization; create compelling ROI/TCO tools for decision-makers.

• Enable Field and Customer Engagement: Equip Sales with tools and training deliver educational programs and build relationships with healthcare IT lab directors and key opinion leaders.

The essential requirements of the jobinclude:

• Bachelors degree with 12 years (orMasterswith 8 years) in relevant marketing roles within regulated healthcare (diagnosticsmedtech life sciences).

• Proven success in product launches and go-to-market strategies for capital equipment and connectivity/software features.

• Working knowledge of LIS/EHR integration standards (HL7 FHIR) IHE LAW profiles and lab workflow implications.

• Familiarity with FDA cybersecurity expectations and secure product development principles for connected devices/software.

• Strong leadership and stakeholder management skills withabilityto influence across functions and deliver commercial results.

It would be a plus if you alsopossesspreviousexperienceand knowledgein:

• Laboratory informatics and connectivity (LIS/EHR integration middleware deployment).

• Value-based selling and ROI/TCO modeling for capital equipment and connectivity solutions.

• U.S. healthcare market dynamics including reimbursement and health economics.

Cepheid a Danaher operating company offers a broad array of comprehensive competitive benefit programs that add value to our lives. Whetheritsa health care program or paid time off our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

The salary range for this role is$166000 - $ is the range that we in good faith believe is the range ofpossible compensationfor this role at the time of this posting. This range may bemodifiedin the future.

This job is also eligible for bonus/incentive pay.

We offercomprehensivepackage of benefits including paid time off medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of payis considered to bewages or compensation until such amount is earned vested and amount and availability of anybonus commission benefits or any other form of compensation and benefits that are allocable to a particular employeeremainsin the Companys sole discretion unless and until paid and may bemodifiedat the Companys sole discretion consistent with the law.

Join our winning team today. Together well accelerate the real-life impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges architecting solutions that bring the power of science to life.

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