Director of Sales and Marketing
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Job Summary
Reports: General Manager
Salary depending on the experience
Mercure & ibis London Earls Court is seeking an accomplished and driven Director of Sales & Marketing to lead our commercial strategy during an exciting period of growth and repositioning. This is a senior leadership role for a commercially astute professional with strong people leadership skills creative flair and a proactive can-do mindset.
The Director of Sales & Marketing is accountable for the overall performance and strategic direction of Sales Revenue Conference Services Marketing and PR working collaboratively across the business to maximise revenue market share destination awareness and brand positioning across all market segments.
The ideal candidate will bring a strong understanding of the Transient segment with a proven ability to design and execute high-impact commercial strategies alongside solid experience overseeing marketing digital and brand initiatives.
Sales Strategy & Revenue Growth
- Provide strategic leadership and day-to-day oversight of Group Sales Conference Services and PR/Marketing teams
- Develop and execute integrated sales strategies to achieve room F&B and event revenue targets
- Drive new business acquisition while strengthening and expanding existing key accounts
- Lead proactive sales initiatives across corporate leisure MICE and group segments
- Oversee contract negotiations pricing structures and key account management
- Demonstrate strong revenue management expertise optimising yield and performance in line with demand patterns and growth objectives with particular focus on driving demand in shoulder and low periods
- Work closely with Revenue Management on forecasting budgeting and yield optimisation
Marketing PR & Brand Management
- Develop and implement Sales Marketing and PR strategies aligned with the hotels strategic plan and repositioning objectives
- Ensure brand standards tone of voice and positioning are consistently upheld across all channels
- Build strategic partnerships with local and external organisations to enhance brand visibility and product awareness
- Oversee advertising website content SEO performance and digital presence
- Monitor market trends competitor activity and customer insights to inform strategy and decision-making
Leadership & Team Development
- Recruit develop inspire and lead a high-performing sales and marketing team
- Set clear performance objectives and conduct regular coaching and evaluations
- Foster a collaborative accountable and results-driven team culture
Client & Stakeholder Engagement
- Build and maintain strong relationships with key clients partners and travel trade
- Act as a brand ambassador at trade shows networking events and industry forums
- Collaborate closely with Operations Finance and Corporate teams to ensure commercial alignment
Reporting & Commercial Governance
- Prepare and present sales forecasts budgets action plans and performance reports
- Analyse internal and external data to assess market position and commercial performance
- Monitor KPIs and adjust strategies to ensure revenue and market share targets are achieved
- Ensure effective use of CRM systems and sales tools to drive performance and insight
NOTE: The Company reserves the right to amend this job description from time to time to accommodate the requirements of the business and the evolving nature of the role.
Qualifications :
- 510 years of hotel sales and marketing experience with leadership experience preferred
- Strong understanding of revenue management and distribution channels
- Proven track record of achieving sales targets
- Excellent communication negotiation and presentation skills
- Proficiency in CRM systems PMS and Microsoft Office
- Strategic thinker with strong analytical and leadership presence
Key Competencies
- Results-oriented and commercially driven
- Strong leadership and people management skills
- Customer-focused with excellent relationship-building abilities
- Adaptable innovative and proactive
Additional Information :
- Competitive salary
- Extra annual bonus
- Entitle of 28 holiday days
- Employee benefit card offering discounted rates in Accor Hotels worldwide.
- Develop your talent through learning programs by Academy Accor.
- Free Bonus Breaks Voucher
- Friends & Family Rates
- Pension Scheme
- Eye Test Vouchers.
- Opportunity to grow within your property and across the world!
- Friendly working Environment
- Ability to contribute to local community and make a difference through our Corporate Social Responsibility activities like Planet 21.
Candidates must have the right to work in the UK
Remote Work :
No
Employment Type :
Contract
Key Skills
- Sales Experience
- Marketing
- Hotel Experience
- Hospitality Experience
- Assisted Living
- Management Experience
- Revenue Management
- Sage
- Salesforce
- Sales Management
- Team Management
- Memory Care
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more
