Area Access Marketing Associate Director

North Chicago, IL - USA

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

Key Responsibilities Include:

Area Access Strategy Development: Collaborate with Area Access Leads and Business Unit (BU) Payer Strategy teams and Strategic Channel Account teams to tailor broader BU strategies into region-specific and sub-region-specific plans to drive formulary coverage and local access ensuring alignment with key influencers in the market and their priorities (e.g. total cost of care reduction formulary management etc.)
Cross-Functional Collaboration: Serve as the primary link for customer-specific strategy and marketing among Area Access Leads Area Access Executives Payer Strategy AbbVie Patient Services and Brand BUs creating marketing materials and strategic updates while leveraging insights (e.g. area-level influence maps policy trends).
Area-Level Marketing Execution: Develop and manage marketing materials to support Area Executives (AEs) as they drive access in their market including helping them address unique regional or customer-type challenges (e.g. 340B rate challenges rise of aggregators etc.)
Analytics & Influence Mapping: Use areas Influence Maps and analytics tools to tailor messaging promotions and support materials to identified customer targets and current customers.
Cross-Brand & Multi-Customer Expertise: Maintain a deep understanding of multiple brands diverse customer types (e.g. IDNs VISNs Employers) and sub-regional variations to drive effective targeting and resource allocation.
Ongoing Optimization: Continuously update and refine marketing strategies in response to evolving market landscapes payer policies and competitive dynamics ensuring AbbVies market access objectives are consistently met or exceeded.

Significant Work Activities

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)

Qualifications :

Bachelors degree in Marketing Business Life Sciences or a related field
Demonstrated ability (35 years) to develop and execute marketing strategies in a pharmaceutical or biotech environment
Experience collaborating with cross-functional teams to adapt broader brand or BU strategies into localized market initiatives.
Experience developing local data-driven strategies based on pharmaceutical market access frameworks
Strong analytical skills and familiarity with business intelligence tools to develop strategies strategic decision-making

Preferred Qualifications:

Advanced degree (MBA MPH etc.)
Proven experience in payer marketing market access or health policy.
Working knowledge of market access and customer management across types (e.g. regional payers PBMs 340B state Medicaid IDNs).
Ability to navigate matrixed organizations and influence without direct authority fostering collaboration and alignment.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

Employment Type :

Full-time

Key Responsibilities Include:Area Access Strategy Development: Collaborate with Area Access Leads and Business Unit (BU) Payer Strategy teams and Strategic Channel Account teams to tailor broader BU strategies into region-specific and sub-region-specific plans to drive formulary coverage and local a...

Key Responsibilities Include:

Area Access Strategy Development: Collaborate with Area Access Leads and Business Unit (BU) Payer Strategy teams and Strategic Channel Account teams to tailor broader BU strategies into region-specific and sub-region-specific plans to drive formulary coverage and local access ensuring alignment with key influencers in the market and their priorities (e.g. total cost of care reduction formulary management etc.)
Cross-Functional Collaboration: Serve as the primary link for customer-specific strategy and marketing among Area Access Leads Area Access Executives Payer Strategy AbbVie Patient Services and Brand BUs creating marketing materials and strategic updates while leveraging insights (e.g. area-level influence maps policy trends).
Area-Level Marketing Execution: Develop and manage marketing materials to support Area Executives (AEs) as they drive access in their market including helping them address unique regional or customer-type challenges (e.g. 340B rate challenges rise of aggregators etc.)
Analytics & Influence Mapping: Use areas Influence Maps and analytics tools to tailor messaging promotions and support materials to identified customer targets and current customers.
Cross-Brand & Multi-Customer Expertise: Maintain a deep understanding of multiple brands diverse customer types (e.g. IDNs VISNs Employers) and sub-regional variations to drive effective targeting and resource allocation.
Ongoing Optimization: Continuously update and refine marketing strategies in response to evolving market landscapes payer policies and competitive dynamics ensuring AbbVies market access objectives are consistently met or exceeded.

Significant Work Activities

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)

Qualifications :

Bachelors degree in Marketing Business Life Sciences or a related field
Demonstrated ability (35 years) to develop and execute marketing strategies in a pharmaceutical or biotech environment
Experience collaborating with cross-functional teams to adapt broader brand or BU strategies into localized market initiatives.
Experience developing local data-driven strategies based on pharmaceutical market access frameworks
Strong analytical skills and familiarity with business intelligence tools to develop strategies strategic decision-making

Preferred Qualifications:

Advanced degree (MBA MPH etc.)
Proven experience in payer marketing market access or health policy.
Working knowledge of market access and customer management across types (e.g. regional payers PBMs 340B state Medicaid IDNs).
Ability to navigate matrixed organizations and influence without direct authority fostering collaboration and alignment.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

Employment Type :

Full-time

Key Skills

Digital Marketing
B2B Sales
Marketing
Pardot
Marketing Automation
Customer Segmentation
HubSpot
Multichannel Marketing
Market Research
Affiliate Marketing
Social Media Management
Lead Generation

Apply Now

About Company

AbbVie

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more

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