Marketing Operations Specialist (Optimization)

We are:
Wizeline a global AI-native technology solutions provider develops cutting-edge AI-powered digital products and platforms. We partner with clients to leverage data and AI accelerating market entry and driving business transformation. As a global community of innovators we foster a culture of growth collaboration and impact.

With the right people and the right ideas theres no limit to what we can achieve

Are you a fit
^{Sounds awesome right Now lets make sure youre a good fit for the role:}

Key Responsibilities

As a Marketing Operations Specialist you will:

• Leads the end-to-end technical implementation of A/B and multivariate experiments across web and mobile platforms
• Translates strategic personalization requirements into precise targeting and segmentation logic within experimentation tools
• Owns deployment QA and validation of testing campaigns ensuring statistical integrity and accurate audience allocation
• Manages and governs the Tag Management System to ensure reliable deployment of marketing analytics and third-party tags
• Partners with IT to standardize the digital Data Layer and support integrations across MarTech and core systems
• Ensures web implementations follow SEO best practices performance standards and accessibility guidelines
• Builds and maintains advanced CMS components to support experimentation personalization and tracking needs
• Ensures analytics tagging accuracy and conducts regular audits to maintain data consistency and reporting reliability

Qualifications

• 5 to 7 years of experience in Experimentation Tools: Expert in Adobe Target Optimizer
• Mastery in Tag Management tools like Adobe Launch or Google Tag Manager (GTM).
• Strong JavaScript HTML and CSS skills for custom test implementation.
• Knowledge of data layers and tracking pixels (Adobe Analytics/GA4).
• Data-Driven Mindset: Ability to interpret statistical significance and test results.
• Agility: Comfortable working in a high-velocity environment where tests are launched and iterated on daily.
• Collaboration: Working closely with UX/UI designers to ensure technical builds match visual requirements

Preferred Qualifications

• AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work including drafting analysis research or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows
• Experience with DCO (Dynamic Content Optimization) engines (like DV360 Adobe)
• Knowledge of Server-Side Tagging (to bypass ad-blockers/cookies).
• Background in UX/UI Design Principles.
• Experience with Adobe Experience Platform (AEP).

What we offer:

• A High-Impact Environment
• Commitment to Professional Development
• Flexible and Collaborative Culture
• Global Opportunities
• Vibrant Community
• Total Rewards

*Specific benefits are determined by the employment type and location.

Find out more about our culture here.