ASO & Paid Search Manager (Apple Search Ads & Google Ads)
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Job Location:
Taipei City - Taiwan
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Role Objective:
Drive app growth by improving conversion rates across organic and paid search increasing installs ratings and high-quality in-app events (registrations trades purchases).
Responsibilities:
- Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads Google Ads) and apply insights to metadata campaigns and creative strategy
- Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns
- Manage and continuously optimize app store assets (icons screenshots videos) and paid search creatives and copy
- Plan and execute A/B tests for app store listings to improve conversion rates
- Monitor app store algorithms and performance trends leveraging ASO and attribution tools to drive improvements
- Work closely with creative product and analytics teams to align ASO and paid search efforts with broader growth goals
Requirements:
- Strong hands-on experience with Apple Search Ads and Google Ads (app and web)
- Proven expertise in ASO strategies and app store algorithms
- Solid experience with AppsFlyer including deep links and deferred deep links
- Proficiency with ASO and analytics tools (e.g. App Annie Sensor Tower StoreMaven Mobile Action)
- Experience in crypto fintech or online trading platforms would be advantageous
- Ideal to have ASO experience across APAC markets
Why Binance
Shape the future with the worlds leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- HVAC Engineering
- Client Servicing
- Access Control
- Jpa
- Gym
- Air Compressors
About Company
Binance is a blockchain ecosystem comprised of Exchange, Labs, Launchpad, Info, Academy, Trust Wallet, and Blockchain Charity Foundation (BCF). Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 millio ... View more
