Experimental Design Data Scientist

FocusKPI

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profile Job Location:

San Bruno, CA - USA

profile Monthly Salary: Not Disclosed
Posted on: 16 hours ago
Vacancies: 1 Vacancy

Job Summary

FocusKPI is seeking anExperimental Design Data Scientistto deliver deep media insights through advanced analytics for our client one of the largest retailers and e-commerce companies in the U.S.

This role sits at the intersection of media measurement experimentation and audience analytics supporting data-driven evaluation of campaign performance and customer impact across media channels and sales channels including both in-store and online.

Work Location:Remote in the U.S.
Duration:6-month contract with potential for extension and conversion depending on budget and performance
Pay range:$40/hr

Responsibilities:

  • Design and analyze A/B tests incrementality tests and causal measurement frameworks
  • Build and validate audience segments using transaction- and exposure-level data
  • Measure the causal impact of media and business events using multiple methodologies including test/control Difference-in-Differences Instrumental Variables and Marketing Mix Modeling (MMM)
  • Support MMM development calibration and interpretation including incorporating experimental learnings to validate or refine MMM outputs
  • Translate the MMM results into actionable recommendations while clearly communicating model assumptions limitations and caveats
  • Be creative and rigorous in measurement when ideal experimental conditions are not available
  • Partner with sales product campaign teams and external clients to align on measurement goals and interpret results
  • Own projects end-to-end from problem framing to final delivery
  • Develop clear structured analyses and executive-ready presentations
Qualifications:
  • Masters degree in Economics Statistics Computer Science or a related quantitative field
  • 3 years of experience in campaign measurement experimentation or marketing analytics
  • Running experimental tests would be the main focus in this role
  • Strong experience with A/B testing causal inference campaign measurement and incrementality measurement
  • Proficiency in SQL and Python (Coding is a very important skill to have and required to be in advanced level)
  • Experience with Project Management is one of the main criteria and a strong sense of ownership
  • The candidate needs to be highly responsible by paying attention to data and details whichis very important to have
  • Understanding of Marketing Mix Modeling including how MMM complements experimentation and its appropriate use cases is a plus to have/preferable need
  • Strong structured thinking problem-solving and attention to detail
  • Excellent communication and presentation skills
  • Proven ability to manage multiple stakeholders timelines and priorities
Nice to Have:
  • Experience working with or validating MMM outputs in partnership with data science or external vendors
  • Familiarity with omnichannel measurement (digital in-store)
  • Retail e-commerce or media measurement background

Thank you!

FocusKPI Hiring Team

Founded in 2010 FocusKPI Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley California with an East Coast office in Boston Massachusetts.

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FocusKPI is seeking anExperimental Design Data Scientistto deliver deep media insights through advanced analytics for our client one of the largest retailers and e-commerce companies in the U.S.This role sits at the intersection of media measurement experimentation and audience analytics supporting ...
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Key Skills

  • Laboratory Experience
  • Immunoassays
  • Machine Learning
  • Biochemistry
  • Assays
  • Research Experience
  • Spectroscopy
  • Research & Development
  • cGMP
  • Cell Culture
  • Molecular Biology
  • Data Analysis Skills

About Company

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FocusKPI offers custom marketing analytics solutions and specialized data science support to fit your timeline and budget. Among our areas of expertise are: personalization solutions, measurement (MMM & MTA), and customer sentiment analysis.

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