FocusKPI is seeking anExperimental Design Data Scientistto deliver deep media insights through advanced analytics for our client one of the largest retailers and e-commerce companies in the U.S.
This role sits at the intersection of media measurement experimentation and audience analytics supporting data-driven evaluation of campaign performance and customer impact across media channels and sales channels including both in-store and online.
Work Location:Remote in the U.S.
Duration:6-month contract with potential for extension and conversion depending on budget and performance
Pay range:$40/hr
Responsibilities:
- Design and analyze A/B tests incrementality tests and causal measurement frameworks
- Build and validate audience segments using transaction- and exposure-level data
- Measure the causal impact of media and business events using multiple methodologies including test/control Difference-in-Differences Instrumental Variables and Marketing Mix Modeling (MMM)
- Support MMM development calibration and interpretation including incorporating experimental learnings to validate or refine MMM outputs
- Translate the MMM results into actionable recommendations while clearly communicating model assumptions limitations and caveats
- Be creative and rigorous in measurement when ideal experimental conditions are not available
- Partner with sales product campaign teams and external clients to align on measurement goals and interpret results
- Own projects end-to-end from problem framing to final delivery
- Develop clear structured analyses and executive-ready presentations
Qualifications:- Masters degree in Economics Statistics Computer Science or a related quantitative field
- 3 years of experience in campaign measurement experimentation or marketing analytics
- Running experimental tests would be the main focus in this role
- Strong experience with A/B testing causal inference campaign measurement and incrementality measurement
- Proficiency in SQL and Python (Coding is a very important skill to have and required to be in advanced level)
- Experience with Project Management is one of the main criteria and a strong sense of ownership
- The candidate needs to be highly responsible by paying attention to data and details whichis very important to have
- Understanding of Marketing Mix Modeling including how MMM complements experimentation and its appropriate use cases is a plus to have/preferable need
- Strong structured thinking problem-solving and attention to detail
- Excellent communication and presentation skills
- Proven ability to manage multiple stakeholders timelines and priorities
Nice to Have:- Experience working with or validating MMM outputs in partnership with data science or external vendors
- Familiarity with omnichannel measurement (digital in-store)
- Retail e-commerce or media measurement background
Thank you!
FocusKPI Hiring Team
Founded in 2010 FocusKPI Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley California with an East Coast office in Boston Massachusetts.
NOTICE: Please be aware of fraudulent emails regarding job postings job offers and fake checks. FocusKPIs recruiting team will strictly reach out via @ email domain. If you have received fraudulent emails now or in the past please report it to .
The domain @ is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @.
Required Experience:
Manager
FocusKPI is seeking anExperimental Design Data Scientistto deliver deep media insights through advanced analytics for our client one of the largest retailers and e-commerce companies in the U.S.This role sits at the intersection of media measurement experimentation and audience analytics supporting ...
FocusKPI is seeking anExperimental Design Data Scientistto deliver deep media insights through advanced analytics for our client one of the largest retailers and e-commerce companies in the U.S.
This role sits at the intersection of media measurement experimentation and audience analytics supporting data-driven evaluation of campaign performance and customer impact across media channels and sales channels including both in-store and online.
Work Location:Remote in the U.S.
Duration:6-month contract with potential for extension and conversion depending on budget and performance
Pay range:$40/hr
Responsibilities:
- Design and analyze A/B tests incrementality tests and causal measurement frameworks
- Build and validate audience segments using transaction- and exposure-level data
- Measure the causal impact of media and business events using multiple methodologies including test/control Difference-in-Differences Instrumental Variables and Marketing Mix Modeling (MMM)
- Support MMM development calibration and interpretation including incorporating experimental learnings to validate or refine MMM outputs
- Translate the MMM results into actionable recommendations while clearly communicating model assumptions limitations and caveats
- Be creative and rigorous in measurement when ideal experimental conditions are not available
- Partner with sales product campaign teams and external clients to align on measurement goals and interpret results
- Own projects end-to-end from problem framing to final delivery
- Develop clear structured analyses and executive-ready presentations
Qualifications:- Masters degree in Economics Statistics Computer Science or a related quantitative field
- 3 years of experience in campaign measurement experimentation or marketing analytics
- Running experimental tests would be the main focus in this role
- Strong experience with A/B testing causal inference campaign measurement and incrementality measurement
- Proficiency in SQL and Python (Coding is a very important skill to have and required to be in advanced level)
- Experience with Project Management is one of the main criteria and a strong sense of ownership
- The candidate needs to be highly responsible by paying attention to data and details whichis very important to have
- Understanding of Marketing Mix Modeling including how MMM complements experimentation and its appropriate use cases is a plus to have/preferable need
- Strong structured thinking problem-solving and attention to detail
- Excellent communication and presentation skills
- Proven ability to manage multiple stakeholders timelines and priorities
Nice to Have:- Experience working with or validating MMM outputs in partnership with data science or external vendors
- Familiarity with omnichannel measurement (digital in-store)
- Retail e-commerce or media measurement background
Thank you!
FocusKPI Hiring Team
Founded in 2010 FocusKPI Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley California with an East Coast office in Boston Massachusetts.
NOTICE: Please be aware of fraudulent emails regarding job postings job offers and fake checks. FocusKPIs recruiting team will strictly reach out via @ email domain. If you have received fraudulent emails now or in the past please report it to .
The domain @ is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @.
Required Experience:
Manager
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