Brand and Communication Lead

Lagos - Nigeria

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Our client is a fast-growing real estate development company dedicated to providing premium accessible and secure housing solutions. They are looking for a creative narrative-driven and strategic Brand and Communications Specialist who can tell the story of home in a way that resonates with modern investors and homeowners.

As the companys Brand and Communication lead you will be responsible for crafting the brands voice managing its public reputation and ensuring that every piece of communication from social media to site brochures reflects the quality and integrity theirs. You will play a key role in building brand equity and ensuring they are the first name people think of when they think of reliable real estate.

Who We Are Looking For

You are a master storyteller who knows how to sell a lifestyle and a future not just bricks and mortar.
You are obsessed with brand consistency ensuring that everything from a WhatsApp message to a billboard looks and feels like theirs.
You are a multi-channel communicator who is equally comfortable writing a formal press release as you are creating a trending Reel or TikTok.
You understand that trust is the currency of real estate and you work tirelessly to build and protect that trust through transparent and engaging communication.
You are available for a fully onsite role

Your Responsibilities

You will develop and execute a comprehensive brand strategy that positions them as a leader in the real estate market.
You will create curate and manage high-quality content for all social media platforms the company website and email newsletters.
You will write and design (or oversee the design of) marketing collateral including brochures investment teasers and site update reports.
You will manage media relations including writing press releases and identifying opportunities for executive thought leadership and interviews.
You will oversee the Client Experience journey ensuring all automated communications and physical touchpoints are on-brand and professional.
You will coordinate brand-led events such as estate groundbreakings open houses and handover ceremonies.
You will monitor industry trends and competitor activities to ensure their messaging remains fresh and competitive.
You will collaborate with the sales team to create high-converting campaigns that move prospects through the funnel.
You will manage the brands online reputation responding to inquiries and feedback across digital platforms.

What Success Looks Like

Establishing a distinct and recognizable brand voice that sets them apart from competitors.
Increasing organic brand reach and engagement across all digital channels.
Ensuring 100% brand consistency across all physical and digital touchpoints.
Securing positive media mentions and industry recognition for the companys projects.
Building a community of brand advocates (clients and partners) who actively share and promote their work.
Successfully launching communications for new projects that lead to immediate market interest and high lead generation.

To Be Considered for This Role You Should Have

35 years of experience in Brand Management Corporate Communications or Digital Marketing ideally within real estate luxury lifestyle or financial services.
Exceptional writing and editing skills with the ability to simplify complex real estate concepts into compelling narratives.
Practical experience in content creation including basic graphic design (Canva/Adobe) and video editing skills for social media.
Strong PR and networking skills with a track record of managing media or influencer relationships.
Proficiency in digital tools such as Social Media Management software Email Marketing tools (Mailchimp/Substack) and basic CMS (WordPress).
A portfolio of work that demonstrates your ability to build or maintain a professional brand identity.

Challenges You May Face

Translating complex construction into a clear attractive marketing copy.
Managing brand reputation in a high stakes industry where client expectations are very high.
Balancing the need for long-term brand building with the immediate pressure to support sales targets.
Keeping content fresh and engaging during long construction cycles.

Goodies

A competitive salary and performance-based incentives.
The opportunity to shape the identity of a fast-growing player in the real estate industry.
Professional development opportunities in marketing and strategic communications.
A collaborative environment where your creative ideas are heard and implemented.