Senior Field Marketing Manager
Share
Job Location:
Austin, TX - USA
Monthly Salary:
$ 130000 - 170000
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
WalkMe an SAP company pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in todays complex digital landscape. By leveraging WalkMes featuresguidance engagement insights and automationemployees boost efficiency executives gain greater visibility into digital usage and organizations maximize their digital assets driving successful digital transformation.
Together SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAPs robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMes intuitive digital adoption platform.
We are seeking a dynamic Senior Field Marketing Manager who will own and drive our integrated marketing plan through specific initiatives and events across the East regions and Canada reporting directly to the Sr. Director Field Marketing. We are looking for a seasoned data-driven Regional Marketing Lead who does more than just plan events someone who owns their region end-to-end develops and executes integrated go-to-market strategies aligned to top-down business priorities collaborates deeply with sales technical and customer success teams and drives both inbound and outbound funnel performance. This person will be the primary steward of WalkMes brand demand generation and customer engagement in their region.
What Youll Own
- Regional strategy & GTM planning Develop and own a comprehensive regional marketing strategy that aligns with WalkMes global goals and reflects local market needs. Define the marketing mix (events content campaigns digital ABM channel customer marketing etc.) for your region.
- Cross-functional alignment & stakeholder engagement Partner closely with Sales Customer Success Technical teams and other stakeholders to build integrated plans that support pipeline product adoption expansion and retention. Act as the regional marketing voice and champion within the organization.
- Demand generation & funnel management Build monitor and optimize the regional funnel (inbound outbound) using data to drive decisions. Define KPIs and track outcomes (MQLs SQLs pipeline conversion rates retention/expansion). Adjust tactics dynamically based on performance.
- Field marketing & regional activation Own execution of regional programs: events webinars customer meetups partner/channel activations regional content campaigns customer advocacy references/case studies. Customize global assets and messaging for regional relevance.
- Market insights & optimization Continuously gather and analyze regional marketing performance data and overall outcomes from investments. Use data to adapt strategy surface new opportunities and influence product/marketing roadmap.
- Budget accountability & ROI optimization Manage regional marketing budget prioritize spend for maximum impact and deliver ROI.
- Own field marketing teaming & SAP co-marketing alignment Build and maintain trusted relationships with SAP regional marketing counterparts. Establish joint planning rhythms integrate complementary GTM motions and co-develop programs that amplify WalkMes position within the SAP ecosystem. Ensure the field is equipped to leverage SAP partnerships for demand generation customer activation and regional brand presence.
What Youll Need to Succeed
- 7 years of B2B marketing experience with at least 2 years owning regional field marketing or regional go-to-market responsibilities.
- Demonstrated ability to build and execute strategic regional marketing plans that drive measurable business outcomes (pipeline revenue adoption retention).
- Strong data orientation comfortable building and analyzing funnel metrics using CRM/marketing automation/analytics tools to track performance and inform decisions.
- Experience working cross-functionally (sales customer success product/technical) and influencing stakeholders across functions.
- Proven experience planning and executing high-impact regional events (conferences roadshows user groups webinars) end-to-endwhile also managing regional demand generation ABM or channel/partner marketing and content/communications tailored to local audiences.
- Excellent communication and presentation skills; ability to articulate strategy get buy-in and represent the company externally.
- Flexibility and entrepreneurial mindset able to operate autonomously in a fast-paced environment with a sense of ownership and urgency.
- Role requires up to 25% travel based on business needs.
What Sets Us Apart
- At WalkMe we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay employee resource groups holistic benefits and more. We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.
- Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
- Supportive Culture: We focus on the whole person celebrating what makes us unique and create space for community.
- Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
- Stay healthy and happy with ! Enjoy quarterly wellness reimbursements daily BrightBreaks to recharge and WalkMes annual Wellness Month every Julybecause your well-being matters all year long.
- WalkMe provides health coverage options where applicable to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
- WalkMe offers a generous annual leave policy tailored to meet regional standards ensuring all employees enjoy sufficient time off to rest and recharge.
- WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
- Robust Retirement Contributions: Ask HR about the specific offerings for your region!
- SAPs acquisition of WalkMe highlights a commitment to enhancing user experience and streamlining software interactions offering opportunities to work with cutting-edge technology that drives efficiency and innovation in the workplace.
Our job titles may span more than one career level. The OTE for this role is between $130000 and $170000 including salary and variables. The actual base pay is dependent upon many factors such as: location training transferable skills work experience business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus and benefits as part of our competitive total rewards package.
At WalkMe we approach Diversity Equity and Inclusion (DEI) with the same level of collaboration innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application pre-employment testing or a job interview or to otherwise participate in the hiring process please contact your Talent Acquisition partner immediately.
TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- EAM
- Electrical Controls
- Design Management
- ABB
- Document Control
- Corporate Development
About Company
Even if your organization is digitally mature, there still exists the growing challenge of keeping up with the exponentially increasing and stunningly sophisticated capabilities that today’s innovators are delivering. Recognizing that our technological capabilities are increasing at ... View more
