Regional Marketing Communications Specialist

Responsibilities - External Communications (75% of the role)
Responsibilities include collaboration with regional business leaders and global communications
colleagues to develop manage and execute effective external integrated marketing communications
plans and tactics that support business growth and protect and enhance the brand and market
presence.
The role also includes building relationships and pursuing relevant editorial opportunities with regional
trade media to generate greater awareness and interest in organizations market-leading innovation technical
services and products.
S/he must have the confidence and ability to uphold corporate brand standards while working with diverse
regional business teams.
Responsibilities - Internal Communications (25% of the role)
Responsibilities also include collaborating with the Regional GM and India Leadership Team to develop
and execute internal employee communications strategies and plans that are aligned to corporate
initiatives (STEM) the organizations brand business goals values and culture; and to develop content and
manage employee communications channels including mass e-mail intranet local town halls
celebration events employee recognition awards etc.; and to develop and execute a community relations
strategy.
Success Factors
The successful candidate will have experience leveraging corporate brand assets to support regional
objectives and will have worked collaboratively with global communications team colleagues business
unit leaders marketing sales and technical teams. S/he must understand the balance between global
direction and local execution and how to make things happen.
The ideal candidate has at least 7 years of experience managing marketing communications for a global
Fortune 500 company preferably in the specialty chemicals sector. Familiarity with both B-to-B and B-to-
C marketing is a plus.
S/he also must be comfortable partnering with key stakeholders across the company to maintain an in-
depth understanding of products services and brand strategy to build and implement impactful external
and internal communications.
S/he will cultivate and maintain strong relationships with communications team members and leaders
within the different businesses.

Strong writing and editing skills are necessary.
Previous agency briefing and relationship management as well as strong budget forecasting and
reconciliation skills is necessary.

Job Competencies
Plan and execute tradeshows advertising and public / media relations content development for
the website literature social media webinars e-marketing campaigns and more in coordination
with business leaders and global communications team colleagues leveraging brand assets
Draft press releases manage approval of materials and distribution
Execute news bureau and Thought Leadership activities partnering with communications
colleagues business leaders and agencies to garner feature media coverage for the organization its
products and business leaders
Ensure alignment of communications strategy with business priorities
Coordinate regional STEM activities in support of the organizations environmental social and
governance goals

Manage the monthly forecasting and reconciliation of the regional communications budget
Develop and enhance communications-related performance metrics to measure effectiveness
progress and business impact
Coordinate the development of printed and digital marketing materials including newsletters
technical literature presentations direct mail press releases and advertising

Familiarity with digital communications Google analytics and social media
Education
A bachelors degree in Communications English Journalism or related field (MBA or masters
degree in related field is desirable)

Experience
At least 7 years of strategic marketing communications experience in a large international
(Fortune 500) company
Proven track record of developing and executing business-to-business marketing communication
strategies plans messaging etc.
Experience working in a global complex and matrixed operating environment; Chemical industry
and/or personal care experience is preferred
Demonstrated writing and editing experience preferably with both industrial and consumer
products
Self-starter who is skilled at planning creating and producing marketing communications
deliverables under limited supervision

Outstanding writer who is skilled at developing compelling content in a wide variety of
communications channels including video and social media
Experience working in a dynamic fast-paced team-driven environment
Positive and can-do attitude
Good listener and team player who has proven experience developing strong working
relationships with business leaders and managers
Strong project management skills
Ability to prioritize - and shift direction quickly - as business needs change
Must have strong PC skills; Microsoft Office Applications Excel proficient in PowerPoint Pardot
Strategic thinker with hands-on mentality

Required Skills:

Marketing Communications / Public Relations / Investor Relations