Head of Demand Generation & Growth

Harvey

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profile Job Location:

San Francisco, CA - USA

profile Monthly Salary: $ 221 - 300
Posted on: Yesterday
Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Why Harvey

At Harvey were transforming how legal and professional services operate not incrementally but end-to-end. By combining frontier agentic AI an enterprise-grade platform and deep domain expertise were reshaping how critical knowledge work gets done for decades to come.

This is a rare chance to help build a generational company at a true inflection point. With 700 customers in 58 countries strong product-market fit and world-class investor support were scaling fast and defining a new category in real time. The work is ambitious the bar is high and the opportunity for growth personal professional and financial is unmatched.

Our team is sharp motivated and deeply committed to the mission. We move fast operate with intensity and take real ownership of the problems we tackle from early thinking to long-term outcomes. We stay close to our customers from leadership to engineers and work together to solve real problems with urgency and care. If you thrive in ambiguity push for excellence and want to help shape the future of work alongside others who raise the bar we invite you to build with us.

At Harvey the future of professional services is being written today and were just getting started.

Role Overview

Were building category-defining AI products for legal professionals and the market is moving fast.

Were looking for a data-driven full-funnel marketing leader to build and scale our demand generation engine. This person will own the strategy systems and execution that convert awareness into qualified pipeline and revenue. Youll lead a team across marketing operations analytics campaigns performance marketing SEO website optimization and email/lifecycle.

Your mandate: design a predictable scalable growth engine that unites storytelling targeting and data rigor turning world-class brand momentum into measurable business outcomes.

This role sits within Marketing and works crossfunctionally with Sales RevOps Business Tech and CS globally. If youre part strategist part operator and love the idea of blending data storytelling and enablement at a $100M ARR rocket ship this ones for you

What Youll Do

Strategy & Leadership

  • Develop and executive comprehensive marketing plans including budget allocation and resource management to align with Harveys go-to-market strategy. Define the integrated demand generation strategy across paid organic field and lifecycle channels to drive pipeline growth and expansion.

  • Build mentor and manage a high-performing team spanning marketing operations analytics campaign management and performance marketing.
    Partner cross-functionally with Product Marketing Sales and Partnerships to align on ICP buyer journeys and pipeline goals.
    Develop quarterly pipeline and ROI targets and present performance insights to the executive team.

Campaigns & Performance Marketing

  • Build and optimize multi-channel campaigns (paid search paid social ABM webinars field) that deliver measurable pipeline and revenue.

  • Partner with creative and product marketing to ensure campaigns are on-brand precise and grounded in customer value.

  • Continually test measure and iterate on messaging creative and channel mix for efficiency and scale.

Website SEO & Conversion Optimization

  • Own the website as a core growth channeloversee UX CRO and SEO strategies that convert traffic into high-intent leads.

  • Partner with web and content teams to ensure Harveys digital presence communicates credibility value and differentiation across regions.

Email & Lifecycle Marketing

  • Build an end-to-end lifecycle framework spanning onboarding nurture and expansion.
    Design automated programs that accelerate lead qualification activation and customer adoption.

  • Partner with Sales and Customer Success to ensure seamless hand-offs and retention-focused communications.

Marketing Operations & Analytics

  • Oversee marketing technology stack (Marketo Salesforce Clay Segment etc.) to ensure clean data accurate attribution and operational excellence.

  • Establish rigorous measurement frameworks for campaign performance lead quality and ROI.
    Lead data hygiene enrichment and segmentation strategies to improve audience targeting and funnel efficiency.

What You Have

  • 10 years of B2B marketing experience with at least 3 years leading Demand Generation or Growth functions.

  • Proven track record scaling high-velocity pipelines in enterprise SaaS or AI-driven platforms.

  • Deep understanding of full-funnel analytics attribution and performance optimization.

  • Expertise in marketing automation CRM and data visualization tools.
    Excellent cross-functional leadership and ability to translate data into strategy.

  • Comfortable in high-growth fast-changing environments that value precision execution and clarity.

What Success Looks Like

  • Clear measurable pipeline growth quarter-over-quarter.

  • Fully operational marketing tech stack with unified reporting.

  • Predictable campaign engine that ties directly to ARR outcomes.
    Strong partnership with Sales and Product Marketing driving alignment on goals leads and messaging.

Compensation Range

$221000 - $300000 USD

Please find our CA applicant privacy notice here.

#LI-AH1

Harvey is an equal opportunity employer and does not discriminate on the basis of race gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or related condition or any other basis protected by law.

We are committed to providing reasonable accommodations to applicants with disabilities and requests can be made by emailing


Required Experience:

Director

Why HarveyAt Harvey were transforming how legal and professional services operate not incrementally but end-to-end. By combining frontier agentic AI an enterprise-grade platform and deep domain expertise were reshaping how critical knowledge work gets done for decades to come.This is a rare chance ...
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Key Skills

  • Marketing & Promotions
  • Attorney At Law
  • Jni
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About Company

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Professional Class AI – Harvey is the platform built to meet the standards of the world’s leading professional service firms.

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