Senior Manager, Journey Optimization

Why Wyndham

By joining Wyndham Hotels & Resorts you will play an integral role in our mission to make hotel travel possible for all. Youll be part of the largest hotel franchise company in the world where we strive to deliver the best value to our owners and guests. Most importantly youll be entrusted to live our unique Count on Me culture set by our core values of integrity accountability inclusive caring and fun. At Wyndham we provide all team members the opportunity to grow through best-in-class training and career development leadership training mentorship opportunities and educational support. Supporting our team members is a top priority which is why we offer competitive compensation and benefits vacation team member appreciation days workplace flexibility and much more. At Wyndham Hotels & Resorts we value and embrace a culture of diversity equity and inclusion that supports team members of all backgrounds and experiences. We cant wait to welcome you!

The Role

Wyndham Hotels & Resorts is seeking Adobe Journey Optimizer Developer to support the growth of our guest engagement program by building omni-channel dynamic and personalized journeys that drive impactful business results for portfolio of hotel brands and loyalty program. The ideal candidate is a collaborative & curious individual who pursues excellence in their work proactively finds new ways to add value to the business and is a transparent clear communicator.

This role is instrumental in evolving our guest engagement program in close partnership with integrated marketing marketing operations loyalty data services digital products data services and agency partners. They will serve as the lead journey planner within a top tier journey orchestration platform. Key responsibilities will be end to end execution of new guest journeys maintenance and optimization of existing journeys data management journey analysis as well as execute project management tasks like resource alignment & timeline management.

What youll do

• Collaborate with stakeholders throughout the marketing teams and leadership to understand business requirements and translate them into technical requirements for new journey launches and updates to existing.

• Maintain the full guest journey catalog and pipeline including in market in build and backlog as well as support the development of the strategic journey roadmap evaluation and prioritization process.

• Review configuration and test Adobe Journey Optimizer campaigns across email SMS Push App and Web touchpoints to ensure accurate tracking targeting and messaging.

• Manage the full production process from establishing timelines to uploading creative assets coordinating stakeholder validation.

• Implement best practices for data management segmentation personalization and automation within Adobe Journey Optimizer.

• Journey performance analysis to identify insights for continuous journey refinement and recommend strategies to maximize customer engagement and conversion.

• Develop testing plans and strategies to optimize campaign effectiveness and customer journeys.

• Stay up to date with the latest Adobe Journey Optimizer features and capabilities and make recommendations for how they can be leveraged to improve campaign performance or process efficiencies.

Youll be successful if you have

• Works well under pressure.
• Excellent multi-tasker with proven ability to prioritize tasks and projects.
• Ability to work autonomously with stellar time-management skills.
• Willingness to occasionally work off-hours to meet deadlines.
• Able to work both independently and in a team environment.
• Skillful in creative problem solving negotiating and resolving conflict.
• Possesses the ability to view experiences from a customer/guest perspective and make recommendations/callouts for optimization.
• Keen prioritization/adaptation skills; Ability to shift focus as business needs dictate.
• Excellent interpersonal skills; Ability to establish strengthen and nurture productive relationships with internal and external stakeholders.
• Strong presentation negotiation and communication skills (verbal and written).
• Must be results-driven proactive innovative solutions-oriented and curious.
• Must possess agility of thought (move seamlessly from big- picture strategy to flawless detailed execution).
• Proven track record of delivering successful customer-centric digital experiences preferably in an omnichannel B2C environment.
• Strong understanding of journey orchestration customer segmentation and personalization strategies.
• Familiarity with pulling and interpreting data to make business decisions using analytics and segmentation tools such as Adobe Analytics.

Required Qualifications/Experience

• 10 years of experience as a digital marketing or customer engagement role.
• 3-5 years experience with Adobe Experience Platform technologies such as Adobe Analytics Adobe Journey Optimizer and Adobe Campaign or similar technologies.
• Bachelors Degree from an accredited college or university.