Associate Product Manager

About Selina

At Selina Finance our mission is to provide exceptional value with simple and flexible financial products. Were achieving this by building a next-generation digital lender targeting homeowners across the UK. More than 2tn of equity value is locked up in UK homes while homeowners still need to rely on high-interest-rate consumer loans credit cards or overdrafts. We believe this is unfair and unnecessary. We offer a financing product unlike anything else out there one that is as flexible as a current account as affordable as a mortgage and as easy to apply for as a consumer loan.

We are building an incredible team and culture of high performance development reward and recognition ready for the next phase of our adventure and this is where you come in!

We have quite a few things to be proud of:

We have 19 different nationalities across our London Manchester offices

Voted as one of the fastest-growing businesses in the UK by Business Leader Growth 500 for 2025

Voted top 30 of Tempos 100 best start-ups to work for 2023

Disability Confident Committed employer

BCorp Certified

Rated highly in our employee survey on:

Workplace Culture

Work Life/Balance

Employee Recognition

Our associate PMs play a pivotal role in how we build. They work alongside PMs engineers designers operations and credit to help identify and solve meaningful problems. Whether it is improving conversion at the top of our funnel digitising the document collection process or driving repeat borrowing from existing customers associate PMs at Selina drive real impact from day one.

This is a generalist role where you may support any of our three tribes depending on the need:

Acquisition: Driving top of funnel volumes across our different channels

Activation: Converting our marketing-qualified leads as efficiently as possible.

Retention: Reengaging our existing customers through financial tools and ancillary services

Youll join a fast-moving product team working alongside product managers to:

• Break down complex problems into clear structured deliverables

• Identify high-impact product opportunities using data and insight

• Coordinate with engineering and ops to ship improvements quickly

• Design measure and iterate on product experiences that matter

Youll gain hands-on experience with discovery delivery experimentation and execution and be part of the story that changes how secured lending is perceived in this country.

What will you be doing

• Take ownership of well-defined product problems and initiatives

• Turn ambiguity into clear problem definitions hypotheses and plans

• Use data to identify bottlenecks prioritise work and measure outcomes

• Collaborate with engineers and designers to ship high-quality features

• Analyse funnels run experiments and iterate quickly

• Partner with credit ops and compliance to drive real product and customer journey innovation

• Contribute to Selinas culture of ownership urgency and high standards

About you:

This is a great opportunity for someone who enjoys combining customer insight experimentation and cross-functional collaboration to deliver meaningful outcomes. If you love solving problems testing ideas and making things better for customers wed love to hear from you.

Must-Haves:

• A strong analytical foundation and comfortable with numbers logic and trade-offs

• Clear written and verbal communication

• Evidence of ownership in a professional or project setting

• High curiosity initiative and eagerness to learn

• Desire to grow into a full Product Manager role
  

Nice to Have (Not Required):

• Experience in fintech lending or regulated environments

• Familiarity with experimentation SQL or product analytics tools

• Experience working with technical or operational teams

• Exposure to customer journeys or internal tooling

Why Join Selina

• Own real product work early in your career

• Work on cutting-edge solutions that solve real problems for our customers and stakeholders

• Learn from experienced PMs and leaders who build with high conviction

• Flat structure strong culture of ownership fast decisions

• Clear path to grow into a full PM role

What we offer:

• 45000 - 60000 base salary dependant on experience

• 25 days annual leave plus bank holidays

• 30 days work-from-anywhere allowance

• Bi-annual Bonus (discretionary)

• Volunteering allowance

• Growth Shares

• Annual L&D budget

• Cycle to work scheme

• 3% pension contribution

• Monthly socials

• Free access to mental health support via Spill

• A choice of benefits that work for you courtesy of our benefits platform Thanks Ben

• Annual 60 cycle allowance for Santander cycles or Evans (via Thanks Ben)

• Workplace Nursery Benefit allowing eligible nursery costs to be paid via salary sacrifice

Our Values

Our values underpin how we work together as a high-performing team driving our growth and success.

TakeOwnership - We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems not finding barriers. We have a bias for action; we move fast and we deliver.

CustomerObsessed - We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems not finding barriers. We have a bias for action; we move fast and we deliver.

DriveChange - We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems not finding barriers. We have a bias for action; we move fast and we deliver.

EmpowerOurTeam - We believe that collaboration and teamwork are the cornerstones of success and we set up our team for great achievements

We are an equal opportunities employer and are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender age disability religion belief sexual orientation marital status or race or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

We also welcome and encourage applications from traditionally underrepresented categories and provide feedback to any candidate we interview even if that feedback is speaking to another candidate being more suitable for the role.