Senior Public Affairs Advisor

SENIOR PUBLIC AFFAIRS ADVISOR UNITED WORKERS UNIONWe are seeking an experienced and strategic Senior Public Affairs Advisor to lead and shape our public relations efforts. This role is open to applicants from Brisbane or Sydney on a 12-month fixed term senior-level role is pivotal in managing the organisations reputation strengthening relationships with key stakeholders and developing high-impact communication strategies that align with our UNITED WORKERS UNIONUnited Workers Union is a powerful member-led union whose sole purpose is to serve the collective interests of members in workplaces and communities by winning significant and long-lasting Union is driving change by growing union membership developing leadership amongst our members encouraging active member participation in the union building and enforcing standards in our sectors and campaigning both politically and in the a union with a proudly diverse membership we are committed to equity and inclusion; and continuing to build a union that is truly representative of the workers we cover. We encourage applications from people of Aboriginal and Torres Strait Islander backgrounds people from diverse cultural and linguistic backgrounds LGBTQIA people and United Workers Union is proudly affiliated with the Australian Labor RESPONSIBILITIESStrategic Public Relations ManagementDevelop and implement comprehensive public relations and communications strategies to enhance the organisations reputation portfolios and public expert advice to senior leadership on media engagement public relations trends and crisis RelationsBuild and maintain strong relationships with journalists editors and other media as the primary (unnamed) spokesperson for the organisation when and distribute press releases statements and opinion pieces to ensure consistent and impactful media EngagementFoster relationships with key external stakeholdersCollaborate with internal teams to ensure consistent messaging across all stakeholder DevelopmentOversee the creation of public-facing materials including speeches reports newsletters and campaign content is tailored to target audiences and is clear persuasive and CommunicationsContribute to as directed the creation and delivery of internal communications ensuring employees are kept informed engaged and aligned with organisational and Leadership:Mentor and provide guidance to junior team members fostering their professional to building a culture of excellence and innovation within the communications & ReportingMonitor the effectiveness of strategies tracking key performance indicators (KPIs).Provide regular reports on communications performance and recommend adjustments to improve & RetentionContribute to content strategies and campaigns that drive audience growth engagement and tactics to nurture and expand digital communities fostering long-term member audience behaviours and preferences to tailor content that enhances the audience and member & Reputation ManagementEnsure content reflects and enhances the UWUs brand identity and online sentiment and engage with audiences to maintain a positive brand crisis communications and reputation management efforts through timely accurate and thoughtful Stakeholder Engagement & Active Team MemberWork closely with the teams across UWU to ensure cohesive with external vendors or freelancers as needed for specialised content other roles of the Public Affairs team as necessary due to leave assignment or other operational Analysis & InnovationStay up-to-date with digital trends tools and platforms to innovate communications with new content formats to engage and grow SELECTION CRITERIAQualificationsA degree in Communications Public Relations Journalism or a related field (or equivalent experience).Additional qualifications in crisis communication media relations or strategic communications are experience (5 years) in senior-level public affairs roles with significant experience in public relations media relations and internal success in developing and executing strategic communications plans for complex organisations or in managing high-profile communications during crises or sensitive SkillsStrong media relations and stakeholder management with design tools like Adobe Creative Suite Canva or of SEO UX and email marketing best SkillsExcellent written and verbal communication skills with the ability to tailor messaging to different thinker with the ability to balance short-term needs with long-term -depth knowledge of digital communication tools platforms and to and understanding of UWUs values and leadership and team management skills.A diplomatic approach with the ability to manage sensitive issues and maintain with graphic design or multimedia content perform this job you will also be required to have or obtain and maintain:A valid drivers licence; andRight of Entry Permits; andImmunisation against COVID-19 or have a medical exemptionREMUNERATIONAn attractive remuneration package will be offered to the successful applicant which will include:Salary commensurate with demonstrated skills and experience;16% superannuation6 weeks annual leave plus 25% leave loadingHOW TO APPLYPlease submit your resume together with a cover letter addressing the selection criteria on People Culture and Change by clicking Apply Now DATECompleted applications must be received by 4pm (AEST) Wednesday 28 January further information about the role please email