Marketing Specialist
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Job Location:
Melville, NY - USA
Yearly Salary:
$ 66300 - 81550
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
About the Role
Canon USA in Melville NY is currently seeking a Marketing Specialist (Specialist Marketing) to drive growth through a blend of brand campaign execution influencer engagement and retail channel this role you will act as a bridge between our brand and our customers working directly with retailers sales representatives and content creators to maximize product visibility and sell-through.
This position is full time and offers a hybrid work schedule requiring you to be in the office Monday Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.
This position is full time and offers a hybrid work schedule requiring you to be in the office Monday Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.
Your Impact
- Influencer & Ambassador Management: Identify vet and engage with relevant influencers and brand ambassadors. Coordinate product seeding manage relationships and ensure creator content aligns with internal brand standards and campaign goals. Maintain up-to-date knowledge of the evolving creator landscape specifically tracking the latest trending personalities as well as key opinion leaders within the imaging and photography industries.
- Brand Campaign Execution: Support the end-to-end execution of brand campaigns within the imaging category. Collaborate with internal teams to create and deploy assets that highlight visual performance and creativity ensuring consistent high-impact storytelling across retailer websites in-store experience centers and digital advertising. Ensure campaigns effectively target distinct segmentsfrom entry-level vloggers to professional photographers and videographersby highlighting relevant features and creative benefits.
- Agency Collaboration: Act as the primary liaison with partner agencies to coordinate the production and creation of brand campaign marketing assets. Review creative deliverables to ensure they align with the brand voice and campaign objectives.
- Retail & Channel Marketing: Collaborate with sales managers and account executives to drive sell-through and visibility on Amazon and other key retailers. Manage Amazon A Content Brand Stores and product detail pages to ensure best-in-class presentation. Oversee Amazon Advertising strategies including Sponsored Products and Display ads to align with core business goals. Create and manage media plans including banners promotional content landing pages and paid search/display advertising.
- Content Strategy & Creation: Manage the creation and distribution of marketing assets for new product launches ensuring consistency across web social and in-store displays.
- Analytics & Reporting: Track the performance of marketing campaigns paid ads and influencer activities. Provide data-driven recommendations for future promotions and regular activity reports to the sales organization.
- Market Intelligence: Monitor competitive activity identify customer needs and track unauthorized dealer activity on third-party marketplaces (via Brand Registry) in collaboration with legal and compliance teams.
- Sales Support: Prepare presentations for account product line reviews and pre-disclosure meetings. Respond to marketing inquiries from the sales organization to identify new opportunities.
- Brand Campaign Execution: Support the end-to-end execution of brand campaigns within the imaging category. Collaborate with internal teams to create and deploy assets that highlight visual performance and creativity ensuring consistent high-impact storytelling across retailer websites in-store experience centers and digital advertising. Ensure campaigns effectively target distinct segmentsfrom entry-level vloggers to professional photographers and videographersby highlighting relevant features and creative benefits.
- Agency Collaboration: Act as the primary liaison with partner agencies to coordinate the production and creation of brand campaign marketing assets. Review creative deliverables to ensure they align with the brand voice and campaign objectives.
- Retail & Channel Marketing: Collaborate with sales managers and account executives to drive sell-through and visibility on Amazon and other key retailers. Manage Amazon A Content Brand Stores and product detail pages to ensure best-in-class presentation. Oversee Amazon Advertising strategies including Sponsored Products and Display ads to align with core business goals. Create and manage media plans including banners promotional content landing pages and paid search/display advertising.
- Content Strategy & Creation: Manage the creation and distribution of marketing assets for new product launches ensuring consistency across web social and in-store displays.
- Analytics & Reporting: Track the performance of marketing campaigns paid ads and influencer activities. Provide data-driven recommendations for future promotions and regular activity reports to the sales organization.
- Market Intelligence: Monitor competitive activity identify customer needs and track unauthorized dealer activity on third-party marketplaces (via Brand Registry) in collaboration with legal and compliance teams.
- Sales Support: Prepare presentations for account product line reviews and pre-disclosure meetings. Respond to marketing inquiries from the sales organization to identify new opportunities.
About You: The Skills & Expertise You Bring
- Bachelors degree in Marketing Communications or relevant field or equivalent experience plus 3 to 5 years of related experience
- Related experience in digital marketing retail marketing and/or agency coordination
- Strong understanding of digital retail marketing media planning and content creation
- Experience working with providing creative feedback and managing timelines with external agencies or vendors is a plus
We are providing the anticipated salary range for this role: $66300 - $81550 annually
- Related experience in digital marketing retail marketing and/or agency coordination
- Strong understanding of digital retail marketing media planning and content creation
- Experience working with providing creative feedback and managing timelines with external agencies or vendors is a plus
We are providing the anticipated salary range for this role: $66300 - $81550 annually
Company Overview
About our Company - Canon U.S.A. Inc. is a leading provider of consumer business-to-business and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue its parent company Canon Inc. as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon visit us at and connect with us on LinkedIn at
Where Talent Fosters Innovation.
Do you want your next professional experience to be filled with purpose and opportunity world-class team members and impactful work Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic creativity and a cooperative spirit. We believe in integrity respect empowerment and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.
Youll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards including competitive compensation and benefits.
-Employee referral bonus
-Employee discounts
-Dress for Your Day attire program (casual is welcome based on your job function)
-Volunteer opportunities to give back to our local community
-Swag! A Canon welcome kit and official merch you cant get anywhere else
Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names and other marks are trademarks of their respective owners.
Canon U.S.A. Inc. offers a competitive compensation package including medical dental vision 401(k) Savings Plan discretionary profit sharing discretionary success sharing educational assistance recognition programs vacation and much more. A more comprehensive list of what we have to offer is available at
We comply with all applicable federal state and local laws regulations orders and mandates including those we may be required to follow as a federal government contractor/subcontractor.
You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status.
If you are not reviewing this job posting on our Careers site we cannot guarantee the validity of this posting. For a list of our current postings please visit us at
#CUSA
Who We Are
Where Talent Fosters Innovation.
Do you want your next professional experience to be filled with purpose and opportunity world-class team members and impactful work Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic creativity and a cooperative spirit. We believe in integrity respect empowerment and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.
What We Offer
Youll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards including competitive compensation and benefits.
And Even More Perks!
-Employee referral bonus
-Employee discounts
-Dress for Your Day attire program (casual is welcome based on your job function)
-Volunteer opportunities to give back to our local community
-Swag! A Canon welcome kit and official merch you cant get anywhere else
Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names and other marks are trademarks of their respective owners.
Canon U.S.A. Inc. offers a competitive compensation package including medical dental vision 401(k) Savings Plan discretionary profit sharing discretionary success sharing educational assistance recognition programs vacation and much more. A more comprehensive list of what we have to offer is available at
We comply with all applicable federal state and local laws regulations orders and mandates including those we may be required to follow as a federal government contractor/subcontractor.
You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status.
If you are not reviewing this job posting on our Careers site we cannot guarantee the validity of this posting. For a list of our current postings please visit us at
#CUSA
Workstyle Description
Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.
Posting Tags
#PM19 #LI-AV1 #LI-HYBRID
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
