Manager, Global Integrated Marketing

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At Calvin Klein we believe in fostering an inclusive and collaborative culture by celebrating different perspectives backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world and endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube Instagram TikTok)

POSITION SUMMARY:

The Manager Global Integrated Marketing position will drive the development and execution of strategic Go To Market plans for Calvin Klein with a focus on unified global messaging across eCommerce and media managing the day to day planning and internal alignment with key global and regional cross-functional teams through to partnership with Creative Marketing Operations and regional marketing teams this role will support the development of cohesive channel communications and go-to-market strategies in support of the Sr. Manager Global Integrated Marketing.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• In alignment with strategies set forth by the CMO and within the Global Integrated Marketing team support the development of cohesive full-funnel marketing plans seasonally focusing on how brand creative and messaging comes to life across global and regional digital channels
• Establish strong relationships with key stakeholders throughout the organization (Creative Social Media Media Licensee Marketing Regional teams) to inform on-going planning and business/brand alignment.
• Own the global e-commerce calendar working with Global Social and Marketing teams to align weekly messaging across all key regions and build a unified global eCommerce experience
• Partner closely with Marketing Operations and Creative teams to ensure channel planning needs asset requirements and delivery time timetables are achieved to meet launch timings on eCommerce CRM and Media
• Support the development of seasonal media plans including global/regional planning and reviews reporting and share-outs with cross-functional teams.
• Support business and marketing analytics for all initiatives challenging partnering teams to deliver against key KPIs
• Build and maintain strong partnerships with key media platform intelligence and technology partners to continue to foster innovation and excellence for the brand within the industry.
• Support the development and tracking against seasonal measurement plans inclusive of global/regional reporting and lead share-out with cross-functional teams.

QUALIFICATIONS & EXPERIENCE:

Experience:

5-6 years of Marketing experience with a proven experience in the development and execution of 360 owned earned and paid marketing plans.

Education: Bachelors Degree Required

Skills:

• Demonstrated ability to work cross functionally in a global capacity
• Strong communications skills with the ability to work collaboratively in a fast-paced creative environment with team members at all levels.
• Resourceful and proactive with strong organizational/project management skills and a keen attention to detail.
• Strong writing and editing skills.
• Experience with ecommerce paid media and how brand stories come to life on digital channels
• Analytical with the ability to provide strategic recommendations based on data.
• Passionate about fashion art pop culture and global events.
• Ability to quickly absorb the Calvin Klein brand and aesthetic.
• High proficiency in PowerPoint Word Excel and Google Drive suite. Keynote experience a plus.

INTERNAL & EXTERNAL CONTACTS:

Internal: Global Integrated Marketing and CMO (Social Media Creative Marketing Operations); Regional Marketing teams (North America EMEA APAC)

External: Agencies Media Partners Vendors

SUPERVISORY RESPONSIBILITIES:

N/A

BUDGETARY RESPONSIBILITIES:

N/A

DECISION MAKING:

This role will support the Sr. Manager Global Integrated Marketing in the decisions related to day-to-day management of global / regional digital channels; solving problems by providing creative solutions and driving continual efforts to maintain Calvin Klein brand standards

RESOURCEFULNESS/CREATIVITY:

This role must be highly strategic and collaborative in the development of consumer marketing strategies and its implementation across online channels.

ENVIRONMENT:

The environment is extremely fast-paced and deadline driven but maintains a supportive and team-oriented atmosphere. Travel as needed.

Your Wellbeing is Our Priority

At PVH we offer competitive cost-effective and comprehensive benefit packages. We strive to provide options when it comes to your health finances and work-life balance. This includes:

• Pay & Insurance: Competitive pay bonus programs best in class medical insurance vision insurance dental insurance life insurance disability insurance and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays paid time off hybrid working arrangements volunteer opportunities seasonal hours and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as Headspace membership reimbursement for fitness memberships and/or digital meditation subscriptions and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Services: Access to services for childcare elder care adoption preparation pet care plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note eligibility depends on employment status location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach we are driving fashion forward for good as one team with one vision and one plan. Thats the Power of Us thats the Power of PVH.

One of PVHs greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued and every voice is heard and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary (PVH) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race ethnicity color sex gender identity or expression age religion national origin citizenship status sexual orientation genetic information physical or mental disability military status or any other characteristic protected under federal state or local addition to complying with all applicable laws PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill ability educational background work quality experience and potential.

To achieve these goals across the United States and its territories PVH prohibits any PVH employee agent or representative from requesting or otherwise considering any job applicants current or prior wages salary or other compensation information in connection with the hiring process. Accordingly applicants are asked not to disclose this salary history information to PVH.