Marketing Manager

Job Description

Role Purpose The Marketing Manager is responsible for leading the brand strategy and portfolio marketing execution across assigned therapeutic areas bridging product-level management and business unit strategy. This role translates market and customer insights into integrated go-to-market plans orchestrates cross-functional execution in public and private channels and steers P&L forecasting and launch readiness for priority brands. Positioned between the Product Manager and the Business Unit Director the Marketing Manager provides strategic direction to brand teams aligns with access/policy/medical stakeholders and supports the Business Unit in achieving sustainable growth and patient access.

Key Responsibilities

Strategy and Portfolio Leadership

• Build and own short/mid-term brand strategies and integrated marketing plans for assigned products/indications aligned to Business Unit objectives and therapeutic area priorities.
• Translate customer market and competitor insights into clear value propositions segmentation/targeting channel mix and omnichannel journeys.
• Shape go-to-market models across private and public channels; adapt strategies to market access reimbursement and policy dynamics.
• Ensure products manager capture and act on field intelligence to refine strategy.

Launch and Lifecycle Management

• Guide product manager to develop launch readiness plan and ensure execution for new indications/line extensions within scope partner with Business Unit Director on major launches for strategic alignment.
• Drive lifecycle strategies (positioning refresh access pull-through evidence and content needs tactical optimization) to sustain growth and share.

Performance and P&L Ownership

• Own brand P&L for assigned portfolio: set targets manage spend and optimize across tactics and channels.
• Lead demand and financial forecasting in partnership with Finance and Supply; monitor performance and course-correct based on analytics and field feedback.

Cross-Functional Orchestration

• Help Product manager to navigate and influence cross-functional team (Access Policy Medical Commercial Regulatory Legal Finance) to deliver plans compliantly and on time.
• Partner closely with Market Access and Policy to navigate tendering reimbursement and formulary dynamics in public and private sectors.
• Align with Medical Affairs on evidence needs scientific narratives

Commercial Excellence

• Ensure promotional strategies & tactical plans development & timely delivery
• Facilitate coordination and interaction between Regional leads and Product manager

Insights Analytics and Market Intelligence

• Lead continuous market monitoring competitor tracking and opportunity/risk assessments; recommend actions with clear business impact.

Governance and Compliance

• Oversee internal approval workflows sponsorships and activity reviews with Legal/Compliance/Regulatory.
• Ensure all activities adhere to local regulations codes and company policies.

People and Stakeholder Leadership

• Provide direction and coaching to Product Managers/ Marketing analist; contribute to team capability building.
• Influence without authority across functions; represent Marketing in Business Unit forums when delegated by the Business Unit director

Qualifications

• Education
  • Bachelors degree in Marketing Business Economics Engineering Pharmacy Medicine or related field.
  • Postgraduate/MBA in Marketing Sales Management or Business Management preferred.
  • Fluent English (essential).
• Experience
  • 57 years of progressive experience in pharmaceutical marketing including at least 3 years as Product Manager.
  • Therapeutic area experience in Oncology Immunology Vaccines or Rare Diseases highly valued; multinational experience preferred.
  • Proven track record in P&L management forecasting and execution of integrated marketing plans across public and private channels.
  • Experience leading cross-functional teams and contributing to launches.
• Technical Skills
  • Proficiency with Office tools (Excel PowerPoint); strong command of market audits (IQVIA etc.).
  • Solid understanding of market access and policy environments; familiarity with tendering and reimbursement processes.

Competencies

• Strategic thinker with strong commercial acumen and analytical rigor.
• Results-oriented persistent and self-motivated; able to prioritize and execute with discipline.
• Excellent communication and stakeholder management; strong negotiation skills.
• Leadership and team coaching; ability to influence across functions and levels.
• Planning organization and follow-through; resilience under pressure.
• Patient- and customer-centric mindset; high standards of ethics and compliance.

Reporting Line

• Reports to: Business Unit Director
• Key interfaces: Medical Affairs Market Access Policy Commercial/Sales Finance Legal Regulatory Strategy and external stakeholders (HCPs payers institutions).

Required Skills:

Preferred Skills:

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