Senior Director, PR and Brand

At Anaplan we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.

Our customers rank among the whos who in the Fortune 50. Coca-Cola LinkedIn Adobe LVMH and Bayer are just a few of the 2400 global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas we behave like leaders regardless of title we are committed to achieving ambitious goals and we love celebrating our wins big and small.

Supported by operating principles of being strategy-led values-based and disciplined in execution youll be inspired connected developed and rewarded here. Everything that makes you unique is welcome; join us and lets build whats next - together!

The Senior Director of Public Relations and Brand is responsible for shaping protecting and amplifying Anaplans corporate brand while driving global awareness. This leader owns the external narrative media strategy and brand stewardship ensuring Anaplan is consistently positioned as the category-defining AI-driven scenario planning and analysis platform.

This role sits at the intersection of corporate communications and brand strategy with a strong emphasis on PR storytelling and reputation while driving thought leadership and visibility in key focus areas such as AI to extend Anaplans broader narrative.

Your Impact

Public Relations & Media Strategy

• Lead a proactive global PR strategy that drives awareness and reinforces Anaplans leadership in AI-driven scenario planning and analysis
• Own relationships with top-tier business technology and industry media with a focus on sustained narrative pull-through rather than one-off announcements
• Oversee external communications for product application and AI-related launches partnerships and corporate milestones
• Develop media programs that highlight customer impact innovation and real-world decision-making outcomes

Brand Narrative & Stewardship

• Own and evolve Anaplans external brand narrative positioning and voice across earned and owned channels
• Ensure consistent articulation of Anaplans AI strategy application portfolio and decision excellence across PR and thought leadership
• Partner with Brand Content and Design teams to translate strategy into clear differentiated storytelling
• Act as a brand steward ensuring clarity credibility and differentiation in a competitive AI and enterprise software landscape

Thought Leadership & Market Visibility

• Drive thought leadership programs that reinforce Anaplans point of view on AI-driven planning decision excellence and enterprise performance
• Translate complex platform application and AI innovation into compelling narratives for external audiences
• Support executive participation in thought leadership where it advances core narratives and brand credibility

Cross-Functional Leadership & Operations

• Partner closely with Product and Solutions Marketing Content Demand and ABM Finance Legal and regional teams to ensure alignment
• Manage PR agencies and external partners across regions
• Build mentor and scale a high-performing PR and brand team

Your Qualifications

• 12 years of experience in public relations brand or corporate communications ideally within enterprise SaaS or technology
• Proven experience leading global PR programs and shaping corporate brand narratives at scale
• Demonstrated experience positioning complex platforms applications or AI-driven solutions for enterprise audiences
• Track record of managing agencies budgets and multi-region PR programs
• Experience leading issues management and navigating reputational risk
• Bachelors degree in Public Relations Brand Communications Marketing or a related field; Masters degree preferred
• Exceptional written and verbal communication skills

Preferred Skills:

• Strong fluency in AI enterprise planning and analytics concepts with the ability to shape credible external narratives
• Ability to translate technical innovation into clear compelling stories that resonate with business and media audiences
• Experience developing thought leadership that influences market perception and category conversations
• Ability to measure and optimize PR impact using awareness sentiment and narrative indicators
• Proven ability to align cross-functional partners around a single consistent external story
• Strategic thinker with the ability to manage multiple priorities in fast-paced highly visible environments
• Hands-on execution-oriented leadership style

Our Commitment to Diversity Equity Inclusionand Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce enhances trust with our partners and customers and drives business success. Build your career in a place where diversity equity inclusion and belonging arent just words on paper this is what drives our innovation its how we connect and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued regardless of gender identity or expression sexual orientation religion ethnicity age neurodiversity disability status citizenship or any other aspect which makes people unique. We hire you for who you are and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals mainly through telephone calls emails and correspondence claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Anaplan does not:

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.

All emails from Anaplan would come from an @ email address. Should you have any doubts about the authenticity of an email letter or telephone communication purportedly from for or on behalf of Anaplan please send an email to before taking any further action in relation to the correspondence.