JOB SUMMARY
The Director Marketing Technology GC capitalizes on marketing technology and audience data to fulfill organizational goals. He/she gathers business requirements to justify a particular piece of marketing software understands the valuable potential of automation to streamline the functions of both sales and marketing teams as well as how systems could interconnect to integrate data between platforms across all digital channels to improve business performance.
CANDIDATE PROFILE
Education and Experience
4-year degree from an accredited university in Computer Science or related major; plus graduate degree in marketing or business
10 years experience in content management platforms customer relationship management platforms experience management software email marketing tools e-commerce mobile tracking software or related professional area.
Certifications Earned on the Job (preferred but not required upon entry)
Adobe Experience Cloud
Google Marketing Platform
CORE WORK ACTIVITIES
Serve as super-user and product evangelist for a variety of digital tools
Strategy development and implementation of marketing efforts to improve a business
Change management including implementation of new marketing technology rollouts
Potentially overseeing training of marketing software and user adoption
Lead user acceptance testing while correcting any issues that arise
Oversee data security and product enhancement
Relationship management with internal users and vendors
Optimize marketing technology investments
Oversee marketing intelligence and providing actionable insight to internal stakeholders
MANAGEMENT COMPETENCIES
Leadership
Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making - Identifies and understands issues problems and opportunities; obtains and compares information from different sources to draw conclusions develops and evaluates alternatives and solutions solves problems and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates focuses and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
Coworker Relationships - Interacts with others in a way that builds openness trust and confidence in the pursuit of organizational goals and lasting relationships.
Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the companys service standards.
Global Mindset - Supports employees and business partners with diverse styles abilities motivations and/or cultural perspectives; utilizes differences to drive innovation engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
oBasic Computer Skills - Uses basic computer hardware and software (e.g. personal computers word processing software Internet browsers etc.).
oMathematical Reasoning - Adds subtracts multiplies or divides quickly correctly and in a way that allows one to solve work-related issues.
oOral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
oReading Comprehension - Understands written sentences and paragraphs in work related documents.
oWriting - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Director
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