Product Marketing Strategy Manager

Who are we

Were a specialist employee benefits provider striving to create healthy happy workplaces. As part of the international Unum Group were on a collective mission to help the working world thrive.

The role

What will you be doing

What will you bring

We are looking for a Product Marketing Strategy Manager to shape and deliver product marketing strategies across the entire customer journey from prospecting and acquisition through to engagement and long-term retention.

This is an influential role where you will work closely with stakeholders across the business to ensure product marketing strategies are insight-led commercially robust and aligned with wider business priorities.

Key Responsibilities:

• Lead integrated product marketing plans across the full customer lifecycle from acquisition to engagement and retention.

• Own a digital-first approach to product marketing enablement leveraging online platforms and UX principles to drive customer engagement and product adoption.

• Embed data-driven decision-making by using market research customer insight and performance analytics to continuously optimise product marketing strategies.

• Shape and deliver event marketing strategies that reinforce brand and product positioning and deliver measurable impact.

• Act as the marketing lead for product changes and developments defining positioning messaging and go-to-market plans in close collaboration with cross-functional stakeholders.

• Partner with senior leaders to influence decision-making and ensure strategies are aligned to commercial and strategic objectives.

Skills & Experience:

• Proven experience delivering product marketing strategies across the full customer lifecycle including acquisition engagement and retention.

• Strong people leadership capabilities with experience in people management and coaching highly desirable.

• Demonstrable experience in digital-first marketing enablement using platforms and UX principles to enhance engagement and adoption.

• Expertise in insight-led decision-making including market research customer behaviour analysis and performance optimisation.

• Confident communicator with the ability to influence senior stakeholders and lead through collaboration.

If youre ready to make an impact grow quickly and be part of something genuinely transformative wed love to hear from you.

The successful Product Marketing Strategy Manager can expect:

• Generous Bonus

• Private Medical Insurance

• DC pension scheme

• Life medical and income Insurance

• Access to remote GP nutrition coaching personal training unlimited mental health support and medical 2nd opinion

• 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)

• Salary sacrifice electric car scheme with on site charging facilities.

• Free Shuttle Bus from Dorking Train Station

#LI-VI1

#LI-Hybrid

Why join us

At Unum weve created a workplace where people feel supported to progress and grow and can see their ambitions coming to life.

Weve built a supportive inclusive environment where you can be yourself whilst also being part of a growing organisation. From charity and volunteer opportunities to career growth your possibilities are endless.

If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process please send a request to .

Company: