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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

In alignment with Truists in office expectations this position will be in office 5 days/week.

We are seeking an experienced Email Marketing Channel Operations Manager to ensure operational excellence across our growing email marketing channel. This role focuses on compliance efficiency and performance driving best-in-class processes and reporting to support marketing objectives and optimal channel delivery.

About the Role
As a trusted leader in financial services Truist prioritizes compliance and operational excellence. The Email Marketing Channel Operations Manager will play a critical role in safeguarding our brand reputation while ensuring efficient and compliant execution of email marketing campaigns. This position requires meticulous attention to regulatory requirements risk management and process governance alongside strong project management capabilities.

Key Responsibilities:

Channel Operations Management
oSupport end-to-end Channel Strategy needs demand intake reporting and operational processes for email campaigns.
oSupport maintain documentation of and enforce Service Level Agreements (SLAs) across teams and vendors. This includes managing & reporting SLA adherence rate (e.g. campaign turnaround times issue resolution reduction in operational errors and improved process efficiency and successful delivery of projects on time and within scope.)
oMaintain overall channel performance dashboards and reporting frameworks. Help drive advanced reporting dashboards and performance metrics to improve deliverability engagement and operational efficiency.
oPropose enhancements/changes to improve operational efficiencies reduce risk and improve Go-To-Market process for the channel.
oStay current with industry best practices and emerging technologies in email marketing.

Project Management
oProject Manage cross-functional projects to enhance email channel capabilities and processes. Manage timelines resources and stakeholder communications to ensure successful delivery.

Compliance & Risk Management
oManage compliance controls to mitigate risks related to CAN-SPAM GDPR and other regulations. Ensure team compliance with all applicable operational policies procedures and guidelines. This includes manage and reporting on Compliance audit scores.
oDeep understanding of regulatory frameworks (CAN-SPAM GDPR and financial industry compliance).
oPartner with Legal Risk and Compliance teams to ensure all campaigns meet regulatory and brand standards.


Develop marketing merchandising and creative strategies to promote and sell Truists products and services through digital channels (website social mobile online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales revenue market share and profitability including new client acquisition client retention cross-sells and self-service adoption across enterprise product lines. Enhance optimization by testing analytics providing insights and educating stakeholders.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed both major and minor which are not mentioned below. Specific activities may change from time to time.
1. Research develop and execute strategies for Truist online channels which increase acquisition retention profitability and cross-sell of clients across Truists product lines.
2. Develop digital marketing channels/tactics such as web social media email marketing marketing automation paid advertising search engine optimization and content marketing to increase product adoption and utilization.
3. Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
4. Demonstrate a solid understanding of the consumer behavior model and user journeys and how both are applied to banking products and services. Increase Truist product awareness consideration and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
5. Leverage web analytics and performance data to develop and refine digital marketing strategies improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
6. Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
7. Stay current on the changes taking place in the digital environment. Research and evaluate industry trends the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
8. Strong quantitative technical analytical and problem-solving skills with an aptitude for measuring results and identifying actionable insights.

QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelors degree in Marketing Communications Business Administration or related field or equivalent education and related training
2. Five years of related experience or an equivalent combination of education and experience
3. In-depth knowledge of principles practices theories and/or methodologies associated with the Marketing discipline (e.g. Marketing Ps Market research analytics digital)
4. Experience managing projects or project work streams and works as an Individual Contributor
5. Knowledge of the industrys competitive landscape and the factors that differentiate Truist and its competitors in the market
6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7. Ability to provide direction and mentor less experienced teammates
8. Proficient in Excel and PowerPoint

Preferred Qualifications:

1. Bachelors degree in marketing finance business-related field or equivalent education and related training.

2. Minimum 3 or more years of experience in email marketing operations or related roles.

3. Proven track record in project management and process optimization.

4. Strong understanding of email marketing platforms compliance regulations and deliverability best practices.

5. Strong experience in analytics campaign reporting and performance measurement.

6. Excellent written and verbal communication skills.

7. Sound presentation skills and ability to translate metrics into understandable business insights.

8. Exceptional organizational and communication skills; ability to manage multiple priorities.

9. Experience with marketing automation tools such as Adobe (including Adobe Workfront) Salesforce Eloqua.

10. Working knowledge of MS Office Suite (Excel Word Outlook PowerPoint) Teams and other common desktop PC applications

11. Demonstrate leadership qualities with ability to motivate internal teammates

12. Demonstrate ability to be flexible and adaptive in a fast-paced and dynamic work environment.

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment including PC keyboard and mouse copy/fax machines and printers.
Availability
Able to work all hours scheduled including overtime as directed by manager/supervisor and required by business need.

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits though eligibility for specific benefits may be determined by the division of Truist offering the offers medical dental vision life insurance disability accidental death and dismemberment tax-preferred savings accounts and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment along with 10 sick days (also prorated) and paid holidays. For more details on Truists generous benefit plans please visit our Benefits site. Depending on the position and division this job may also be eligible for Truists defined benefit pension plan restricted stock units and/or a deferred compensation plan. As you advance through the hiring process you will also learn more about the specific benefits available for any non-temporary position for which you apply based on full-time or part-time status position and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race gender color religion citizenship or national origin age sexual orientation gender identity disability veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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