Director of Marketing & Admission

Ho Chi Minh City - Vietnam

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Director of Marketing & Admissions

Location: Ho Chi Minh City Vietnam
Reporting to: Head of School (direct) Senior Operations Leadership (matrix)

About the School

Our client is a well-established international school in Ho Chi Minh City offering a globally recognised curriculum and serving a diverse multinational community. With a long-standing presence in Vietnam and a strong reputation for academic excellence the school provides a holistic learning environment that balances rigorous academics wellbeing and global citizenship.

The school is part of a wider international education network benefiting from shared best practices professional collaboration and regional support while maintaining its own unique culture and identity. Its campus environment is modern welcoming and designed to support high-quality learning experiences for students from early years through to secondary education.

The Opportunity

The Director of Marketing & Admissions is a senior leadership role responsible for driving student enrolment growth strengthening brand positioning and delivering an exceptional admissions experience.

This role leads both Marketing and Admissions functions working closely with school leadership and regional stakeholders to ensure sustainable enrolment outcomes strong community engagement and alignment with the school’s strategic vision.

Key Responsibilities

Admissions Leadership

Lead and develop a high-performing Admissions team ensuring consistent service standards and strong conversion outcomes
Own and continuously improve admissions policies systems and processes across the full admissions journey
Conduct admissions interviews school tours and engagement with prospective families
Partner closely with academic leadership to ensure alignment between enrolment strategy programme capacity and student profile
Build and maintain relationships with corporate partners relocation agents and embassies to drive referral pipelines
Oversee accurate reporting and forecasting of enrolment performance using CRM and student management systems

Marketing Strategy & Execution

Develop and execute a comprehensive integrated marketing strategy to generate high-quality enrolment leads locally and internationally
Lead multi-channel campaigns across digital events partnerships PR and traditional media
Ensure consistent authentic brand representation across all touchpoints including campus experience
Use CRM and performance data to optimise marketing ROI and conversion effectiveness
Oversee digital marketing partners website performance and user experience enhancements
Monitor market trends and competitor activity to adapt strategies proactively

Community & External Engagement

Act as a senior ambassador for the school within the international and local community
Represent the school at networking events chambers of commerce and relevant industry forums
Build strategic partnerships with corporates relocation networks and community organisations

Leadership & Governance

Contribute as a senior leader within the school modelling strong professionalism and collaboration
Work closely with regional stakeholders to ensure transparency alignment and reporting discipline
Lead mentor and develop team members with clear goals and performance expectations

Success Measures

Achievement of agreed annual student enrolment targets
Conversion performance across the admissions funnel
Quality and sustainability of the enrolment pipeline
Brand visibility lead quality and campaign ROI
Admissions experience quality and parent satisfaction
Team capability engagement and retention

Candidate Profile

Qualifications & Experience

Bachelor’s or Master’s degree in Marketing Communications Business or related field
Minimum 10 years’ experience in senior marketing sales or admissions leadership roles
Experience within international education or premium service environments is highly advantageous
Proven track record in enrolment growth brand leadership and data-driven decision making

Skills & Attributes

Strong strategic and commercial mindset with hands-on execution capability
Deep understanding of digital marketing CRM usage and performance analytics
Outstanding stakeholder engagement and influencing skills
Customer-centric empathetic and service-oriented leadership style
Able to operate independently in a complex fast-paced environment
Experience managing budgets agencies and cross-functional teams

Knowledge & Technical Strengths

Familiarity with international curricula (e.g. IB US or similar)
Strong understanding of the international schools market and parent decision drivers
Experience leveraging multilingual or nationality-focused marketing strategies is a plus
CRM and student information systems experience highly desirable

Working Environment

International multicultural school community
Senior leadership exposure and regional collaboration
Occasional evening or weekend work related to events and admissions cycles

Director of Marketing & AdmissionsLocation: Ho Chi Minh City VietnamReporting to: Head of School (direct) Senior Operations Leadership (matrix)About the SchoolOur client is a well-established international school in Ho Chi Minh City offering a globally recognised curriculum and serving a diverse mul...