Senior Analyst, Analytics

Horizon Media founded in 1989 by Bill Koenigsberg is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers Horizon is known for its highly personal approach to client service. Renowned for its incredible culture Horizon is consistently named to all the prestigious annual Best Places to Work lists published by FortuneAdAge Crains New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon we understand the value that different perspectives can bring to our clients and culture so we strive for an environment where our employees feel welcomed safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture and experience together.

Our simple recipe for success We hire talented people (thinkers doers dreamers makers) challenge them and give them every opportunity to grow.

Job Summary
Horizon Media runs the premier marketing analytics practice in the United States combining great technology methods and talent to grow our clients business. We are experts in marketing measurement;advising some of the biggest brands in the country on how to structure optimal marketing programs how to refine their approach over time and have a great time doing it.

At Horizon we pride ourselves on working collaboratively building strong relationships and growing together. The agency creates an environment that rewards curiosity risk taking and brings out the best in people. We invest in our talent and make sure to continuously keep up with the rapidly evolving data science and marketing landscapes.

Horizon is currently looking for aSeniorAnalyst Analyticsto do great work with us. The ideal candidate is passionate about the data science space continuously seeks to learn more and loves applying analytics skills within a marketing context.

If these questions sound interesting we want to hear from you:

• How much will my brands sales increase if I invest $1MM more in TV ads this year

• Did the funny online ad create a more favorable view of my brand with consumers

• Why did 90% of users uninstall my brands app after one day

What Youll Do

40% Data Communication/Cross-Functional Collaboration

• Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.

• Communicate concise data points trends and measurement strategies to a broad audience - from development and technical experts to traditional brand managers.

• Drive innovation by developing new analytical approaches optimizing data workflows and designing scalable data structures to improve process efficiency and insight generation.

20%KPI/Reporting& Dashboard/VisualizationDevelopment

• Build robust data visualizations and interactive dashboards that are capable of delivering information in an intelligent and digestible manner.

20%Analysis & Insight Generation

• Query database tablesintoformats that are easily analyzable and suitable for visualization.

• Analyze information to bring forward insights results and suggesting optimizations to improve said results.

• Must be able to peel through the layers of reported data disregarding the unnecessary and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.

20%Client Management

• Must be able to manage client expectations successfullyand present key findingsthroughout the engagement.

Who You Are

• An analytical mindset with the ability to communicate findings to others

• An independent worker with strong time management and organization skills

• A problem solver with the ability to develop creative solutions

• A strong team player willing to roll up your sleeves and collaborate with others

• Nimble and flexible with ability to succeed in a fast-paced environment

• Detail oriented with a commitment to follow through

Preferred Skills & Experience

• Strong analytical skills are required including the ability to analyze raw data draw conclusions and summarize actionable recommendations and their forecasted outcomes/implications.

• Proficiency in ad-servingad verificationand site analyticsplatforms such as DCM Innovid Extreme Reach IAS Double Verify Adobe Analytics and Google Analytics

• Familiarity with concepts of database design and SQL

• Exposure to mobile social tablet measurement platforms and methodology

• Proven skills in analytical and strategic thinking project management presenting and communication

• Understanding of role of multi-touch attribution andotheradvanced analytics in media evaluation

• Experience with syndicated research sources/tools (Gfk MRI Simmons Scarborough IMS Nielsen comScore)

• Proficient in Microsoft Excel andPowerpoint

• Thought leadership on all aspects of digital advertising digital media strategy and standard media measurement

• Strong understanding of traditional and digital advertising strategy and measurement

• Experience managing and coordinating efforts across various teams/offices

• Ability to manage and prioritize a number of concurrent tasks

• Excellent verbal and written communication skills with ability to convey and packagecomplex technical ideas to multiple audiences

• 2-3 years relevant experience

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