MarComm Strategist FMOL Health
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Job Location:
Baton Rouge, LA - USA
Monthly Salary:
Not Disclosed
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Description
Responsibilities
Qualifications
- Assist in developing and executing comprehensive public relations strategies for earned and owned media.
- Draft and distribute press releases media advisories statements talking points and backgrounders.
- Organize and coordinate press conferences media briefings and interviews with subject matter experts.
- Support cross-functional campaigns collaborating with content marketing and operational teams.
- Track monitor and analyze media coverage; prepare regular reports on PR performance and media sentiment.
- Review and edit PR materials for clarity accuracy and alignment with strategic goals.
- Assist in crisis communications and rapid response to media inquiries.
- Ensure all public relations work meets legal ethical and organizational standards.
Responsibilities
Main Responsibilities
- In partnership with the Director of Public Relations develop and implement an integrated public relations strategy that enhances the organizations reputation and advances strategic objectives across the health system.
- Serve as an advisor on media relations crisis communications and issues management as needed.
- Support planning coordination and execution of all press events announcements and media opportunities.
- Mentor PR strategists specialists and freelance contributors; foster creativity and professional development.
- Monitor analyze and report on media coverage sentiment and PR effectiveness; use insights to refine strategies and demonstrate value.
- Establish and support protocols and oversee response efforts for crisis communications and reputation management.
- Champion innovation in media engagement storytelling and use of emerging communication channels.
- Ensure compliance with organizational legal and ethical standards in all public relations activities.
Core Strengths
- Media Relations Excellence: Ensures the highest standards in external communications and media engagement.
- Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI.
- Leadership: Inspires and mentors high-performing PR teams.
- Collaboration: Works cross-functionally to maximize PR reach and impact.
- Crisis Management: Leads responses to urgent media issues with calm and clarity.
- Compliance: Upholds legal ethical and brand standards in all public relations work.
Qualifications
- 3 years in a marketing or advertising agency setting
- Bachelors Degree
Key Skills
- Corporate Accounting
- ERP Sales
- General Services
- Healthcare
- Elevator Maintenance
- Accident Investigation
About Company
The Franciscan Missionaries of Our Lady Health System is one of the largest healthcare systems based in Louisiana and is the leading healthcare provider for more than half the state’s population. The health system is a non-profit, Catholic organization sponsored by the Franciscan Miss ... View more
