Lead Analytics Engineer (Clickstream)
Job requirements
- We are looking for a Lead Analytics Engineer with strong experience in clickstream event instrumentation and digital analytics implementation to build and scale customer behavior tracking across web and app platforms. This role focuses on designing robust event schemas CDP integrations and activation pipelines using mParticle Mixpanel and paid media ecosystems.
Key Responsibilities
- Lead clickstream and event tracking implementation across web and digital touchpoints.
- Design and manage event schemas identity resolution and data quality within mParticle/Mixpanel.
- Partner with product CX and analytics teams to translate business requirements into scalable tracking solutions.
- Enable funnel analysis conversion tracking and end-to-end customer journey measurement.
- Build and activate paid media audiences via CDP integrations (Meta Google TikTok DV360).
- Troubleshoot tracking SDK API and data discrepancies; enforce tagging and governance best practices.
- Provide technical leadership code reviews and documentation for analytics implementations.
- Qualifications
- 610 years in analytics engineering MarTech or digital analytics implementation.
- Strong hands-on experience with clickstream data event instrumentation and CDPs (mParticle Mixpanel).
- Experience with SDKs tagging frameworks identity management and data contracts.
- Working knowledge of or PHP (Laravel); basic React understanding preferred.
- Familiarity with cloud platforms (AWS/GCP) and modern deployment practices.
- Experience with paid media audience activation and MarTech integrations.
- Strong problem-solving skills and ability to lead cross-functional analytics initiatives.
- Education
- Bachelors or Masters Degree in Engineering Computer Science Information Systems Mathematics or related discipline.
- Know more about DAE: what its like to work and grow at Brillio: Employment Opportunity Declaration
- Brillio is an equal opportunity employer to all regardless of age ancestry color disability (mental and physical) exercising the right to family care and medical leave gender gender expression gender identity genetic information marital status medical condition military or veteran status national origin political affiliation race religious creed sex (includes pregnancy childbirth breastfeeding and related medical conditions) and sexual orientation.
- #LI-AY1
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
IC
Lead Analytics Engineer (Clickstream)Job requirementsWe are looking for a Lead Analytics Engineer with strong experience in clickstream event instrumentation and digital analytics implementation to build and scale customer behavior tracking across web and app platforms. This role focuses on designin...
Lead Analytics Engineer (Clickstream)
Job requirements
- We are looking for a Lead Analytics Engineer with strong experience in clickstream event instrumentation and digital analytics implementation to build and scale customer behavior tracking across web and app platforms. This role focuses on designing robust event schemas CDP integrations and activation pipelines using mParticle Mixpanel and paid media ecosystems.
Key Responsibilities
- Lead clickstream and event tracking implementation across web and digital touchpoints.
- Design and manage event schemas identity resolution and data quality within mParticle/Mixpanel.
- Partner with product CX and analytics teams to translate business requirements into scalable tracking solutions.
- Enable funnel analysis conversion tracking and end-to-end customer journey measurement.
- Build and activate paid media audiences via CDP integrations (Meta Google TikTok DV360).
- Troubleshoot tracking SDK API and data discrepancies; enforce tagging and governance best practices.
- Provide technical leadership code reviews and documentation for analytics implementations.
- Qualifications
- 610 years in analytics engineering MarTech or digital analytics implementation.
- Strong hands-on experience with clickstream data event instrumentation and CDPs (mParticle Mixpanel).
- Experience with SDKs tagging frameworks identity management and data contracts.
- Working knowledge of or PHP (Laravel); basic React understanding preferred.
- Familiarity with cloud platforms (AWS/GCP) and modern deployment practices.
- Experience with paid media audience activation and MarTech integrations.
- Strong problem-solving skills and ability to lead cross-functional analytics initiatives.
- Education
- Bachelors or Masters Degree in Engineering Computer Science Information Systems Mathematics or related discipline.
- Know more about DAE: what its like to work and grow at Brillio: Employment Opportunity Declaration
- Brillio is an equal opportunity employer to all regardless of age ancestry color disability (mental and physical) exercising the right to family care and medical leave gender gender expression gender identity genetic information marital status medical condition military or veteran status national origin political affiliation race religious creed sex (includes pregnancy childbirth breastfeeding and related medical conditions) and sexual orientation.
- #LI-AY1
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
IC
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