Marketing Insights Analyst
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Job Location:
Fort Worth, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
How will this role impact First Command
As a Marketing Insights Analyst you will support the Marketing organization by translating marketing and client data into actionable insights that inform campaign performance brand health and reputation management. This role focuses on analyzing marketing effectiveness across the funnel of impressions engagement leads opportunities and client conversion to help teams understand what is working and where to optimize.
Working closely with the Enterprise Data & Analytics team Marketing Operations and internal stakeholders this role will leverage approved data sources dashboards and research to deliver consistent reliable insights. The Marketing Insights Analyst will also support First Commands internal marketing consultancy model by providing data-backed analysis standardized reporting and insight summaries that help marketing partners make informed decisions.
What will the employee do in this role
- Analyze marketing campaign performance across channels to evaluate effectiveness against defined KPIs (impressions engagement leads opportunities conversions)
- Support brand and reputation measurement by monitoring and reporting on key metrics such as awareness consideration NPS CSAT and sentiment in partnership with Marketing and Communications teams
- Interpret multiple marketing and client data sets and summarize findings in clear actionable insight narratives for non-technical stakeholders
- Partner with the Enterprise Data & Analytics team to ensure marketing analyses align with enterprise data standards definitions and governance
- Support the Marketing Operations internal consultancy program by providing recurring reports ad-hoc analysis and insight decks for marketing partners and leadership
- Assist in the development and maintenance of standardized marketing dashboards and scorecards using approved tools and data sources
- Contribute to journey-based and campaign-based KPI frameworks by helping define measures and tracking performance over time
- Support segmentation targeting and positioning analysis to inform campaign optimization and sponsorship effectiveness
- Help identify trends opportunities and areas for improvement through ongoing analysis of marketing and client data
- Collaborate with agency partners and internal teams to evaluate brand and campaign performance metrics
- Document methodologies assumptions and insights to ensure repeatability and consistency across analyses
Skills & Qualifications
Education
- Bachelors degree in business Analytics Marketing Data Science Statistics or related field.
Work Experience
- At least 2-4 years of experience in marketing analytics insights or research roles
- Experience supporting campaign measurement brand metrics or client insights
- Experience working with cross-functional teams including analytics or data partners
Required Knowledge Skills and Abilities
- Ability to analyze and synthesize multiple data sources into clear marketing insights
- Strong data storytelling skills with the ability to translate findings for non-technical audiences
- Experience supporting KPI reporting for marketing performance and customer engagement
- Working knowledge of quantitative and qualitative research methods
- Experience using analytics and visualization tools such as Power BI Google Analytics or Marketing Cloud Intelligence
- Basic to intermediate proficiency in SQL Python or R for analysis (advanced development not required)
- Familiarity with marketing technology platforms (marketing automation analytics CDP DSP) from a reporting and insights perspective
- Strong attention to detail organization and documentation skills
- Ability to work within established data governance and enterprise analytics frameworks
#LI-NC1 #LI-hybrid
Required Experience:
IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
With over 60 years of financial coaching experience and over 175 offices around the world, First Command's Financial Advisors are proud to serve America's military.
