Head of AI Creative Growth
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
About CookUnity:
Food has lost its soul to modern convenience. And with it it has lost the power to nourish inspire and connect us. So in 2018 CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today CookUnity delivers 50 million meals a year from the industrys best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.
Unwilling to stop there CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.
If that mission has you hungry in more ways than one youve found the right job posting.
About the Creative Studio
The Creative Studio at CookUnity is where storytelling innovation and technology meet. From chef campaigns to video content and brand design the team brings the CookUnity experience to life across every touchpoint.
As AI reshapes how stories are made were building an AI Creative Studio to harness the power of generative technology enabling faster content creation personalized storytelling and scalable brand impact while preserving the soul of our chef-driven brand.
The role:
The Head of AI Creative Growth will lead CookUnitys next evolution of performance-driven creative strategy using AI as a powerful engine to scale storytelling increase content velocity and unlock continuous creative experimentation. Reporting to the VP of Growth this role sits at the intersection of strategy creativity and technology.
Your foundation is creative strategy: understanding audiences ad formats and what drives close collaboration with the Growth Marketing team youll help translate strategic directions into scalable creative systems testable concepts and high-performing assets. On top of that youll design the AI-powered systems workflows and production pipelines that multiply the teams output and accelerate learning cycles.
Responsibilities:
1. Collaborate on Creative Strategy for Growth
- Work closely with the Growth Marketing team to execute and develop creative strategies across performance channels (Meta YouTube CRM Landing Pages) ensuring concepts speak to real customer.
- Build frameworks for high-performing creative territories
- Connect insights from data testing and customer behavior to new creative opportunities.
2. Build CookUnitys AI Creative Engine
- Architect the end-to-end AI-assisted creative system: workflows prompt libraries guardrails asset databases tool stacks.
- Integrate AI across formats (creative research image video motion sound) ensuring quality consistency and brand alignment.
- Use AI to accelerate creation not replace craft: from rapid prototyping to advanced experimentation.
3. Scale Creative Production & Velocity
- Oversee a creative pipeline capable of producing high volume of assets/week (UGC motion product chef storytelling paid media formats).
- Combine human creativity with AI-enabled workflows to increase speed reduce bottlenecks and maintain quality.
- Build repeatable systems that turn big ideas into scalable test-ready assets.
4. Drive Creative Experimentation & Performance Impact
- Partner with Growth Marketing to design structured creative testings concept logs and learning agendas.
- Develop AI-powered methodologies for testing creative variations.
- Translate performance data into actionable creative insights
5. Cross-Functional Alignment & Deployment
- Collaborate with Brand Growth CRM Studio Production Product and Engineering to bring AI-powered creative into campaigns onboarding flows lifecycle marketing and personalization.
- Partner closely with Production and Studio teams to balance AI workflows with traditional craft.
- Work with technical teams to translate creative needs into tools internal solutions and automated workflows.
6. Creative Quality & Brand Integrity
- Maintain a high bar of taste clarity and craft across all assets whether AI-assisted or human-made.
- Ensure the creative expression of CookUnity remains chef-driven high-quality and emotionally resonant.
7. Lead & Develop a Hybrid Creative Team
- Mentor and guide designers editors AI specialists and video producers.
- Foster a culture of curiosity experimentation high standards and operational clarity.
8. AI Governance Ethics & Best Practices
- Establish ethical guidelines source transparency usage standards and safety protocols for all AI-generated content.
- Ensure compliance with emerging regulations and internal brand values.
Qualifications:
- 10 years of experience in creative strategy or marketing leadership roles with a track record of innovation.
- 2 years of hands-on experience with generative AI or creative technology tools (e.g. Midjourney Google Veo 3 Runway OpenAI Freepik ElevenLabs).
- Strong understanding of performance marketing brand storytelling and content operations.
- Exceptional communication presentation and organizational skills.
- Ability to translate complex technology into scalable creative systems.
- Entrepreneurial mindset with comfort in fast-paced evolving environments.
- Deep curiosity for AI creativity and human-machine collaboration.
- Preferred: Experience working in startups high-growth environments or tech companies.
Personal Characteristics
- Visionary yet pragmatic able to think big while building scalable systems.
- Deeply collaborative with strong influence across functions.
- Passionate about creativity culture and emerging technologies.
- Hands-on problem solver who balances data with intuition.
- Resilient adaptive and inspired by experimentation.
Learn More About CookUnity
We believe great leadership starts with alignment on vision values and ways of working. To give you deeper insight into who we are and what were looking for we invite you to explore:CookUnitys Leadership Principles The values and behaviors that guide how we operate collaborate and scale.
We hope this provides valuable insight into our culture and product vision. If this excites you wed love to connect!
Benefits
Health Insurance coverage
401k Plan
We grow you grow: Stock Options Plan granted on Day 1
Eligible for a bi-annual performance bonus
Unlimited PTO
5- year Sabbatical: After 5 years with CookUnity you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals added to your account monthly
Wellness perks: access to fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
If youre interested in this role please submit your application and if we think you might be a fit well get in touch with you.Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race color religion sex age sexual orientation gender identity national origin citizenship status protected veteran status genetic information or physical or mental disability.
A quick note for all candidates
Weve recently seen an increase in recruitment scams across the industry and we want to make sure you (and your data)stay safe while applying to CookUnity.We also want you to know that we take this seriously sometimes as part of our process we may ask for a briefproof of humanity to confirm that were connecting with a real person not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us:
- Apply only through our official channels. All open roles are listed on our official careers page:
- Our recruiters are real people and easy to verify. You can always find them on LinkedIn with verified profiles. If youre unsure feel free to reach out to us on our officialLinkedIn Company Page.
- We only communicate through official CookUnity channels. That means emails ending in
@and interviews held through official company platforms (Google Meet or Zoom) never WhatsApp Telegram or SMS. - Well never ask for payment or personal financial details. If anyone does please dont share any information and let us know right away.
If something ever feels off or youre unsure about a message wed much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity and we care about keeping your experience (and safety) as genuine as possible.
Required Experience:
Director
Key Skills
- Microsoft Office
- Graphics Design
- Copywritter
- Creative concept
- Advertising
- Communication
- Adobe Creative Suite
- Autodesk
- Art Direction
- Flash
- Flex
- HTML
- SEO
- Fine art
- Quarkxpress
About Company
CookUnity offers flexible and convenient subscription plans that match your needs and taste. Find out more and start eating healthy every day, today.
