Senior Creative strategist

Craft:

Job Description:

Candy Crush is on a mission to deliver bold insight-driven creativity that fuels our growth deepens player love and elevates Candy into a true global entertainment brand. As the world of Candy expands were raising the bar for what creative excellence looks like inside mobile gamingand across culture.

To support this ambition were hiring aSenior Creative Strategistto join Candy Crush Sagas Brand Strategy & Creative team. This role is instrumental in shaping the strategic backbone behind our marketing; ensuring our work is insight-led creatively ambitious culturally relevant and truly impactful.

This is a highly visible role partnering across Insights Analytics Integrated Planning Product Marketing and GTM to bring the creative strategic vision to life.

Your Role Within Our Kingdom

Were looking for a culturally sharp creatively ambitious strategist who thrives on transforming insight into powerful ideas. Working closely with the Brand Strategy & Creative Director you will help define the strategic direction for Candy Crush Sagas brand and creative work; ensuring clarity coherence and creative excellence throughout the organisation.

You will partner deeply with teams across Candy Crush to set the foundation for great marketing: from generating strategic insights to shaping briefs to crafting comms strategies to analysing brand health to developing award-winning narratives that showcase the craft behind our work.

This is the strategic engine for Candys creativity - perfect for someone who loves ideas culture insight and elevating the work from the very beginning.

Skills to Create Thrills

Brand & Creative Strategy

• Define and strengthen Candy Crushs brand positioning and architecture to guide long-term storytelling and campaign development.
• Craft clear inspiring strategy documentation that aligns cross-functional teams and elevates creative decision-making.
• Unlock opportunities for radical culturally relevant thinking that pushes Candys creative expression forward.
  

Insight & Knowledge Development

• Partner with Player Insights and Analytics to identify emerging trends motivations and behavioural shifts that shape our brand and campaign strategies.
• Lead deeper research programmes (e.g. ethnographies DAT evolution) to expand our understanding of current and future players.
• Synthesise data into actionable inspiring narratives that fuel creative briefing and ideation.
  

Briefing & Creative Development

• Craft high-calibre hypothesis-led briefs rooted in player insight and business ambition.
• Lead brainstorms and strategic workshops to inspire new ideas and challenge teams to think bigger.
• Ensure strategic coherence across all creative workstreams from tentpoles to brand-building to seasonal campaigns.
  

Comms Planning & Integrated Rollout

• Collaborate closely with Integrated Planning to ensure rollouts are idea-led not channel-led.
• Develop comms and messaging frameworks that translate brand and creative strategy into cohesive execution across earned owned and paid channels.
• Help elevate GTM planning by advocating for insight-driven consistent effective storytelling.
  

Brand Health & Performance Insight

• Own the narrative around brand health results ensuring insights are clearly communicated and actionable for senior stakeholders.
• Work with Analytics to interpret campaign performance and identify the strategic implications that inform future creative work.
• Champion measurement approaches that help us better understand how brand-building and cultural impact connect to business outcomes.
  

Creative Effectiveness & Award Submissions

• Identify award opportunities and lead the development of submissions that highlight Candy Crushs creativity craft and effectiveness.
• Raise the profile of Candy Crush Sagas marketing within King Microsoft and globally across the industry.
• Help build internal belief and external recognition around the power of our brand and creative work.
  

Cross-Functional Influence & Collaboration

• Guide and inspire cross-functional teams with opinionated well-reasoned strategic perspectives challenges.
• Collaborate closely with senior stakeholders bringing clarity and direction to complex challenges
• Mentor others through your approach to insight creativity and strategic rigor.
  

What You Bring

• Experience in brand strategy creative strategy or comms planningideally within creative or integrated agencies.
• Experience developing culturally resonant insight-driven strategies for entertainment gaming or lifestyle brands.
• Fluency in creative comms planning grounded in storytelling and human behaviour.
• Strong analytical and data-fluency skills; able to translate data into meaning and opportunity.
• Ability to craft compelling narratives and communicate them confidently to senior stakeholders.
• Demonstrated experience crafting or contributing to award-winning campaigns and submissions.
• A culturally attuned curious mindsetconstantly exploring trends behaviours and shifts in entertainment and media.
• Ability to thrive in a fast-paced evolving environment with multiple partners and priorities.
• A collaborative spirit with strong stakeholder management and influence skills.

About King

With a mission of Making the World Playful King is a leading interactive entertainment company with more than 20 years of history of delivering some of the worlds most iconic games in the mobile gaming industry including the world-famous Candy Crush franchise as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King part of Microsoft (NASDAQ: MSFT) has Kingsters in Stockholm Malmö London Barcelona Berlin Dublin San Francisco New York Los Angeles and Malta. More information can be found at by following us on LinkedIn @lifeatkingon Instagram or @kinggameson X.