B2B Content Executive

Hi were Genio.We create beautifully simple learning tools that boost knowledge skills and confidence.

• Were a SaaS scale up and one of the fastest growing tech companies in the North.
• Theres 100 of us around the UK with our HQ in Leeds.
• Our software is award-winning and used by 100000s of students at over 800 universities & colleges worldwide.
• Were growing so we can achieve our mission to support 1 million students to become better learners by 2030.

About the role

As a B2B Content Executive youll be responsible for creating content to position Genio as a respectable source of higher education insights through engaging content across our social channels.

Youll collaborate closely with the wider commercial function to generate case studies sales enablement and market facing materials as well as managing engagement with our B2B audiences via our social channels podcasts and forum communities.

Meet the team

Welcome to Genios Marketing team. 2026 will make us sixteen-strong with a mix of generalist specialist campaign-focused and service-driven experts. We work across markets channels and personas as a whole but try not to split our attention too much individually.

What unites us as a team

Strategic

Everything we do has a purpose. We think through our plans with clear goals and metrics so we all have faith that both our successes and failures have meaning. Your expertise is respected and youll be heard as we put our plans in place.

Creative

Quite simply we have fun. We enjoy coming together to ideate and explore creative concepts that empower our brand to be disruptive. Yet our creativity isnt just in the visual; we challenge each other to innovate and experiment in all aspects of marketing.

Kindness

Genuinely we all care and approach everything with positivity (even when its hard). Marketing products that have a genuine impact on users is a brilliant motivator - and we take pride in our impact as a team and on each other. Expect proactive support positive challenge and radical candour always with the intention of .

Curiosity & Grit

As a team we value the opportunity to learn and give each other space to experiment and try new things. Were constantly striving to work smarter not harder so we have more time to be curious about new exciting ways of achieving better results.

Collaborative

Marketing never works in isolation so we collaborate with teams across the company and especially within Revenue. We really value our relationships with Sales and Customer Success to make sure all our work is connected and driven towards our shared goals.

What youll be doing

• Content Creation & Repurposing
  • Youll be crafting and adapting content across all formats from text to video ensuring every message is perfectly tailored to its medium.
  • Youll be evolving content in real-time to stay aligned with product updates brand shifts and conversion goals.
• Copywriting SEO & AEO Fundamentals
  • Youll be writing high-impact copy and CTAs while optimising for both traditional search engines and AI-driven platforms (AEO).
  • Youll be acting as the final line of defence for quality proofing content for grammar style and keyword integrity.
• Community & Social Media Engagement
  • Youll be curating channel-specific content to grow Genios presence across social media and higher education forums.
  • Youll be managing audience interactionseither engaging directly or triaging to internal expertswhile using data to steer your strategy.
• Strategic Alignment & Product Marketing
  • Youll be executing the editorial calendar by turning complex product marketing materials into digestible assets like brochures ads and personalised content.
  • Youll be navigating stakeholder priorities and brand guidelines to ensure all content resonates with specific B2B personas.
• Continuous Improvement & Funnel Optimisation
  • Youll be monitoring marketing funnel metrics to understand how your content impacts the bottom line.
  • Youll be tracking industry trends and best practices to keep Genios messaging at the cutting edge of the market.
• Technology & Innovation
  • • Youll be leveraging tools like SEMRush and AI prompting to amplify content reach and maximise ROI.
    • Youll be streamlining creation processes by embracing new technologies that increase efficiency and output.

About you:

• A creative content strategist with a knack for multi-format storytelling capable of repurposing core ideas into everything from snappy social posts to high-converting video assets.
• A versatile copywriter who understands the nuances of the B2B journey blending clear persuasive prose with sharp CTAs to drive meaningful audience action.
• Innovation-led and ideation-focused with a natural curiosity for leveraging AI prompts and new technologies to amplify content reach and streamline the creative process.
• A proactive community champion who thrives on engaging with audiences in forums and on social media building genuine relationships that position the brand as a leader.
• Expert project management skills with the ability to balance competing stakeholder needs maintain a consistent editorial calendar and stay aligned with brand guidelines.
• SEO and AEO literate with a modern understanding of how to optimise content for both traditional search and the latest generative engines.
• Experience translating product marketing materials into SEO/AEO-optimised sales enablement and marketing assets.
• Proven track record managing B2B social channels and engaging in professional forums (Reddit AHEAD EDUCAUSE) to establish brand authority.
• Experience using SEMRush and CRM systems is desirable; a background in Higher Education or a track record of using data-driven insights to boost marketing funnel ROI would be a bonus!

Not every one of the above is essential but hopefully it gives an idea of what we find useful day to day.

Salary and benefits:

30000 - 36000 dependent upon experience

33 days annual leave (Inclusive of bank holidays)

3 gifted days off at Christmas

EMI Share Options Scheme

Generous individual learning and training allowance

Truly flexible hours to suit when you work best

Full home working set up and beautiful collaborative office space

Free Leeds City Centre office parking

Nomad working policy with family travel insurance

Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

2 volunteering days per year

Health cash plan (from glasses to massages)

6% employer pension contribution

Location:

We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. We typically operate a hybrid way of working however some of our roles support remote working within the UK if you live more than 50 miles from the office.

We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to

What to expect next:

Well review your application and provide a response within 1 week. Even if its not the news youd hoped for we appreciate its good to know either way.

Ahead of your interviews you will receive a confirmation email outlining who youll be meeting and when anything youll need to prepare in advance and any resources we think you might find helpful.

If we invite you to meet with us for interview heres an overview of what the process will look like:

1. Screening interview with someone in our Recruitment team (30 minutes).
2. First stage interview with Jacob and Sarah or Paddy (1 hour)
3. Final stage interview which includes a 1 hour culture and values interview plus a 30 minute task. This is likely to be with Jacob and Tate our Head of Marketing.

Interested in learning more about a career at Genio

Here are a few further resources:

About Genio

Working at Genio Blog

The Genio Study Tools

Not quite the right role for you however youd love to be a part of Genios journey

Lets connect! Reach out to and well add you to our network to keep you updated with any future opportunities we think you might be interested in.

Our Commitment to Equality

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age disability sex gender reassignment sexual orientation pregnancy and maternity race religion or belief marriage and civil partnerships trade union membership and caring responsibilities.

Applicant Privacy Notice

We think its important that you understand how we use and handle your personal information so heres a link to our privacy notice. By submitting your application youre confirming that youve read and understood this notice.