Vice President, Influencer Marketing & Paid Media

Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people well give a sh!t. We partner with brands to create timely integrated and headline-worthy campaigns across social earned digital experiential and emerging platforms all rooted in smart strategy creative excellence and a deep understanding of whats resonating right now.

Weve been doing this for just over a decade and have picked up some pretty cool awards along the way including PRWeeks Best Place to Work (8x and counting) Agency of the Year and even a few your mom might recognize - even if she doesnt fully get what you do for a living.

Our work is collaborative fast-moving and driven by curiosity grounded in how we show up for our clients and for one another. If youre looking to join an ambitious deeply supportive team thats focused on doing great work with great people and doesnt take itself too seriously wed love to hear from you.

The Opportunity

Were looking for a Vice President Influencer Marketing & Paid Media to manage and grow our influencer and paid media practice. This role is ideal for an integrated leader who blends strategic vision with hands-on expertise understands how creators and paid amplification drive real business impact and thrives in close partnership with clients and internal teams. Youll set direction for the discipline guide integrated influencer and paid media programs build and mentor high-performing teams and help shape the agencys future through new business thought leadership and operational excellence. If youre energized by culturally relevant storytelling excited by creator-led and paid strategies and motivated to build smart high-impact programs alongside talented teams and forward-thinking clients this role is for you. This role is based in New York City.

As Vice President Influencer Marketing & Paid Media you will be:

• Evolving the long-term vision for influencer marketing and paid media defining capabilities and priorities and ensuring the discipline continues to evolve in partnership with the Head of Influence including anticipating shifts in the creator economy platforms and consumer behavior and translating those changes into forward-looking strategies that strengthen Praytells offerings
• Serving as a trusted advisor to C-level and executive clients owning senior relationships leading high-stakes conversations navigating complex challenges and helping clients make informed decisions
• Developing and delivering integrated influencer and paid media strategies aligned with broader PR social media and experiential efforts ensuring influencer thinking is embedded early in the creative and strategic process rather than treated as a standalone or downstream tactic
• Providing strategic oversight of paid social creator amplification and performance-driven activations partnering closely with media and analytics teams to ensure efficient investment continuous optimization and thoughtful use of paid media to extend the impact of influencer and earned efforts
• Driving integration of influencer-led commerce and social commerce initiatives into core marketing and revenue strategies (shoppable content affiliate and creator-affiliate programs livestream shopping in-platform shopping features etc.) to turn creator programs into revenue-generating channels
• Refining success frameworks KPIs and reporting standards to clearly demonstrate business impact and ROI and guiding teams and clients to use data and insights to inform strategy creative development optimization and future investment decisions
• Fostering sustainable department growth through thoughtful hiring plans resourcing models scoping pricing and financial stewardship and partnering with senior leadership to ensure the influencer and paid media practice operates efficiently scales responsibly and contributes meaningfully to agency performance
• Building mentoring and retaining high-performing teams by setting clear expectations investing in development and identifying future leaders while fostering an inclusive collaborative culture that supports creativity accountability and long-term career growth
• Leading influencer and paid media strategy for integrated new business efforts and identifying opportunities to expand existing client relationships through innovation results and deeper integration of influencer and paid media solutions
• Representing the agency through thought leadership speaking opportunities and industry relationships and positioning Praytell as a leader in influencer marketing and paid media
• Establishing strong processes tools and workflows that support scalable execution and consistent quality

About You

Experience you have:

• 10 years of experience leading influencer marketing and paid media programs within a PR social or integrated agency environment
• Strong track record serving as a trusted advisor to C-level and executive clients leading complex conversations and managing escalations
• Proven senior leadership experience building mentoring and managing high-performing teams
• Deep experience developing integrated influencer and paid media strategies that align with PR social creative and media disciplines
• Fluency in paid social creator amplification whitelisting and performance optimization with the ability to partner closely with media and analytics teams
• Demonstrated experience defining success frameworks KPIs and reporting standards that clearly show business impact and ROI
• Experience driving influencer and paid media strategy for new business pitches and driving organic client growth
• Solid operational and financial acumen including experience with scoping pricing resourcing and margin management
• Strong point of view on influencer marketing paid media and the creator economy with the ability to translate trends into actionable client strategies while evolving and expanding the agencys capabilities and offerings

Equally important you are:

• Ambitious and entrepreneurial
• Flexible and adaptable
• Meticulous and well-organized
• A creative problem solver
• Inquisitive and eager to learn
• Collaborative and team-oriented
• Honest and ethical in all work
• Committed to advancing diversity equity inclusion and belonging in the workplace

Benefits

We offer a growing list of benefits and perks including:

• Salary: $150000 - $175000 (This range reflects the minimum and maximum compensation. We typically offer salaries within the 25th to 75th percentiles and cannot exceed the listed maximum. Final offers depend on experience skills and qualifications.)
• Comprehensive health care (Medical Dental Vision)
• Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide our parent company
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Flexible Time Off (FTO) company holidays and mental health days
• Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA SF Austin Chicago Minneapolis and New York
• Flex Fridays designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service
• Employee Assistance Program (EAP) with mental health family career legal and financial support
• Paid parental leave and fertility support
• Training and team-building programs
• Camp Praytell our company offsite (eligibility based on start date)
• Employee Resource Groups (BEACON Compañeros elevAsian Herizon and Prism)
• And more!

Interview Process

Please note that due to the high volume of applications we receive while were incredibly grateful for your interest were not able to respond to each one individually. Well be in touch with candidates were moving forward with. We know how hard it can be to wait and wonder especially in todays job market so if you dont hear from us within 5 business days it means weve moved forward with other candidates for this role. We truly appreciate the time and care you put into applying and will keep your application on file for future opportunities.

Our interview process typically takes 4-6 weeks and heres what you can expect along the way:

• Submit Application
• Phone Screen w/ Head of Talent (30 Mins)
• Team Interview (30 Mins - 1 Hour)
• Leadership Interview (30 Mins)
• TBD: Short Client-Agnostic Take-Home Test (Paid via Electronic Gift Card)
• Offer (Target Start Date: Feb 2026)

Who We Are

We are an equal opportunity employer. We welcome all people and do not discriminate - period. All qualified applicants will receive consideration in accordance with federal state and local laws. We prohibit any form of workplace harassment based on any protected class and are committed to creating an inclusive workplace in every location where we operate.

Required Experience:

Exec